B2B Digital Marketer 354 Daniel Priestly - 5 Reasons Why Quiz Funnel Marketing Sucks
Oct 27, 2022
Daniel Priestley, an entrepreneur and co-founder of ScoreApp, shares his insights on quiz funnel marketing. He discusses why the term 'quiz' can undermine its value and explains how to use 'scorecard' instead. The conversation dives into the overwhelming noise in marketing and the importance of personalization to stand out. Daniel outlines how to craft effective scorecards, engage ideal clients, and adapt to changing needs, while also emphasizing data relevance and GDPR compliance. He wraps up with five common pitfalls of quiz funnels.
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Use Scorecard Language, Not Quiz Lingo
- Don’t call your assessment a “quiz” or “survey”; call it a scorecard to signal self‑interest and progress.
- Position it as a way for people to check if they are on track to achieve a specific outcome they care about.
Personalization Is The Next Era Of Marketing
- Modern marketing is about personalization and creating an audience-of-one, not broadcasting generic messages.
- Scorecards are a tool to flip a broadcast into a personalized dialogue by collecting actionable data.
Adjust Assessment Length To Relationship Stage
- Match the number of questions to how well you know the prospect: 7–15 for cold traffic, 20–50 for warm leads, 50–100 for paid clients.
- Use categories and weighted scoring to diagnose issues and create measurable improvement roadmaps.
