Master Quiz Marketing to Attract Leads and Boost Sales With Maxwell Nee (MU Classic)

Aug 31, 2025

Maxwell Nee, Chief Revenue Officer at ScoreApp, shares his dynamic transition from corporate life to entrepreneurship. He unveils the power of quiz marketing and how it’s transforming lead generation and customer engagement. Maxwell discusses the importance of self-awareness to prevent burnout and the invaluable role of mentorship in business growth. He also highlights the emotional connection quizzes create with consumers, making them an essential tool in targeting future buyers. Tune in for actionable insights to scale your business!

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ANECDOTE

Choosing Alignment Over Corporate Pay

Maxwell describes leaving corporate after becoming the highest-paid analyst and choosing alignment over salary.
He spent 12–18 months unemployed, living frugally while learning entrepreneurship the hard way.

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ANECDOTE

Startup Hunger And Frugal Learning

Maxwell recounts calculating the cheapest groceries while living on zero income during his startup phase.
He framed that period as essential learning despite financial hardship.

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ADVICE

Get An Apprenticeship With A Small Winning Team

Work inside a small, successful entrepreneurial business to learn operational skills and get paid to learn.
Seek roles in teams under ~10 people making ~$5M+ to get an 'Ivy League' apprenticeship in entrepreneurship.

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Navigating the Entrepreneurial Landscape

01:34 • 18min

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Engaging Through Quiz Marketing

19:45 • 5min

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Harnessing Quiz Marketing with AI

24:25 • 4min

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Leveraging Quiz Marketing for Enhanced Consumer Engagement

28:38 • 5min

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Harnessing the Power of Quiz Marketing for Personal Connection and Trust

33:20 • 2min

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The Power of Collaboration in Marketing

35:37 • 4min

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#4235

• Mentioned in 7 episodes

Scorecard Marketing

The four-step playbook for getting better leads and bigger profits

Daniel Priestley

Glen Carlson

Scorecard Marketing by Daniel Priestley and Glen Carlson provides a comprehensive playbook for businesses to generate better leads and increase profits. The book emphasizes the importance of lead generation in business success and introduces a four-step scorecard marketing approach. Readers learn how to predictably generate warm leads, collect data to recognize buying signals, identify individual reasons for interest in their offers, treat customers in a personalized way, and create a permanent digital asset to improve marketing and sales results. The book includes practical steps, case studies, and action steps to help businesses implement the scorecard strategy effectively.

#566 Unlock the power of quiz marketing to attract leads, gain insights, and skyrocket your sales! In this episode, host Kirsten Tyrrel is joined by Maxwell Nee, Chief Revenue Officer at ScoreApp, an AI-powered quiz marketing platform. Maxwell shares his journey from corporate life to entrepreneurship, offering insights on building resilience, finding alignment, and the power of mentorship. We dive deep into quiz marketing, exploring how it’s revolutionizing lead generation and client engagement. Maxwell also discusses the importance of knowing yourself to avoid burnout and optimize success. If you're looking for actionable strategies to scale your business or inspiration from a seasoned entrepreneur, this episode is packed with valuable lessons!

(Original Air Date - 1/24/25)

What we discuss with Maxwell:

+ Transition from corporate to entrepreneurship

+ Grit and lessons from university

+ How quiz marketing works

+ AI-powered quiz creation with ScoreApp

+ Value of mentorship in business

+ Strategies to avoid burnout

+ Targeting future buyers effectively

+ Importance of knowing your work style

+ Emotional appeal of quizzes

+ Free Scorecard Marketing Book offer