The Futur with Chris Do 285 - The Demand Generation Blueprint - With Daniel Priestley
348 snips
Apr 3, 2024 
In this engaging conversation, Daniel Priestley, an expert in lead generation and the author behind 'Scorecard Marketing,' shares insights on the vital role lead generation plays in business success. He introduces a groundbreaking tool for creators that charges users based on success, making it accessible to all. Daniel discusses the importance of understanding buyer intent, using assessments to unlock client potential, and how quizzes can boost audience engagement. With practical strategies and real-life success stories, he empowers entrepreneurs to take immediate action for growth.
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Profitability
- Businesses aren't profitable based on fairness but on demand and supply tension.
- Generate leads to create this tension and increase profitability.
Signal over Sale
- Stop selling, start collecting signals of interest.
- Use waiting lists and pre-sale assessments to gauge interest and build anticipation.
Glastonbury Example
- Glastonbury Festival creates massive demand by making tickets scarce and promoting registration of interest.
- This strategy generates hype and allows them to sell out quickly.
