In this engaging conversation, Daniel Priestley, an expert in lead generation and the author behind 'Scorecard Marketing,' shares insights on the vital role lead generation plays in business success. He introduces a groundbreaking tool for creators that charges users based on success, making it accessible to all. Daniel discusses the importance of understanding buyer intent, using assessments to unlock client potential, and how quizzes can boost audience engagement. With practical strategies and real-life success stories, he empowers entrepreneurs to take immediate action for growth.
01:08:11
forum Ask episode
web_stories AI Snips
view_agenda Chapters
menu_book Books
auto_awesome Transcript
info_circle Episode notes
insights INSIGHT
Profitability
Businesses aren't profitable based on fairness but on demand and supply tension.
Generate leads to create this tension and increase profitability.
volunteer_activism ADVICE
Signal over Sale
Stop selling, start collecting signals of interest.
Use waiting lists and pre-sale assessments to gauge interest and build anticipation.
question_answer ANECDOTE
Glastonbury Example
Glastonbury Festival creates massive demand by making tickets scarce and promoting registration of interest.
This strategy generates hype and allows them to sell out quickly.
Get the Snipd Podcast app to discover more snips from this episode
Published in 1776, 'The Wealth of Nations' is Adam Smith's magnum opus that laid the groundwork for modern economics. The book critiques mercantilist economic theories and introduces the concept of the 'invisible hand,' which describes how individual self-interest leads to societal benefit. It emphasizes the division of labor, the accumulation of capital, and the importance of free markets. Smith argues that a nation's wealth is not measured by its gold and silver reserves but by the stream of goods and services it produces. The book also outlines the core functions of government, such as maintaining defense, enforcing civil law, and promoting education, while advocating for limited government intervention in market activities.
Scorecard Marketing
The four-step playbook for getting better leads and bigger profits
Daniel Priestley
Glen Carlson
Scorecard Marketing by Daniel Priestley and Glen Carlson provides a comprehensive playbook for businesses to generate better leads and increase profits. The book emphasizes the importance of lead generation in business success and introduces a four-step scorecard marketing approach. Readers learn how to predictably generate warm leads, collect data to recognize buying signals, identify individual reasons for interest in their offers, treat customers in a personalized way, and create a permanent digital asset to improve marketing and sales results. The book includes practical steps, case studies, and action steps to help businesses implement the scorecard strategy effectively.
Implementing Value Pricing
Ronald J. Baker
The Art of Lead Generation
In this episode, host Chris Do sits down with Daniel Priestley as he shares valuable lessons from his career on the significance of lead generation, supplemented by practical approaches and the use of success stories to illustrate point. Furthermore, he introduces an affordable, globally accessible tool aimed at creators and entrepreneurs, encouraging immediate action to incorporate effective strategies for lead generation into sales processes. He highlights the tool's benefits, including its unique pricing model that charges users only upon achieving success, thereby underscoring the importance of accessible entrepreneurial tools in expanding business reach. The episode culminates with endorsements of Daniel's expertise and additional resources for further engagement.
The Futur with Chris Do 
