285 - The Demand Generation Blueprint - With Daniel Priestley
The Futur with Chris Do
Unlocking Client Potential through Assessments
This chapter delves into the significance of using assessments to understand client needs in the creative services industry, promoting stronger client relationships. It features a real-life success story from the agency Robot Mascot, illustrating how their innovative pitch readiness scorecard not only benefited startups but also enhanced client engagement. Listeners are encouraged to implement practical strategies and self-assessment tools that can immediately improve their business interactions.
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