Scorecard Marketing by Daniel Priestley and Glen Carlson provides a comprehensive playbook for businesses to generate better leads and increase profits. The book emphasizes the importance of lead generation in business success and introduces a four-step scorecard marketing approach. Readers learn how to predictably generate warm leads, collect data to recognize buying signals, identify individual reasons for interest in their offers, treat customers in a personalized way, and create a permanent digital asset to improve marketing and sales results. The book includes practical steps, case studies, and action steps to help businesses implement the scorecard strategy effectively.
This book, first published in 1989, outlines seven habits that are designed to help individuals become more effective in their personal and professional lives. The habits are grouped into three categories: Private Victory (habits 1-3), Public Victory (habits 4-6), and Renewal (habit 7). The habits include being proactive, beginning with the end in mind, putting first things first, thinking win-win, seeking first to understand and then to be understood, synergizing, and sharpening the saw. Covey emphasizes the importance of personal integrity, effective time management, empathetic communication, and continuous self-improvement[2][5][4].
This book unfolds as a dialogue between a young man and a philosopher over five nights, exploring the principles of Adlerian psychology. It emphasizes that true happiness and freedom come from living a life independent of past traumas and societal expectations. Key themes include the idea that all problems stem from interpersonal relationships, the importance of separating one's tasks from others', and the concept that freedom is found in having the courage to be disliked. The book provides practical advice on self-forgiveness, self-care, and mind decluttering, encouraging readers to take control of their life's direction and live in the present[3][4][5].
This book outlines a five-step method to fast-track your way to the inner circle of your industry. It emphasizes the importance of influence in success and provides steps such as pitching, publishing, productizing your knowledge, building your profile, and forming partnerships. The book is aimed at those who want to get ahead in their career, dominate their industry, or become successful entrepreneurs.
The world in 2025 has never felt more unsure, but using the newest technologies and timeless business advice, Daniel Priestly says this is the time for the biggest and most revolutionary opportunities to gain wealth
Daniel Priestley is an award-winning serial entrepreneur who has built the entrepreneur accelerator company Dent Global and co-founded the quiz marketing platform Score App. He is the author of bestselling books such as, ‘Key Person of Influence’ and ‘Scorecard Marketing: The four-step playbook for getting better leads and bigger profits’.
In this conversation, Daniel and Steven discuss topics such as, how to 10X your income, the 90-day side hustle formula, the secret marketing hack Google use, and how to survive AI taking your job.
00:00 Intro
02:03 Helping Millions Build Businesses
03:53 How to Capitalize in the Digital World
08:01 Where Do You Learn Entrepreneurship?
10:23 The Importance of Writing in Your Learning Phase
13:21 The Rise of Personal Brands and Decline of Institutions
15:47 Why We Went From the Logo to the Person
18:25 Technology Is Giving Power to Individuals
21:33 Leaders Have to Become Human and Unscripted
22:48 Communicating Ideas: NSFAG Technique
24:50 The Game of Personal Branding
27:59 Creating Differentiation in a Noisy Crowd: 5 Things
32:53 How to Test the Demand for Your Product
36:44 $200 to Figure Out the Demand for Something
45:29 How Friction Creates Value
48:08 The 10/90 Percent Model
50:26 The Entrepreneur Sweet Spot: Should You Pursue an Idea for 10 Years?
52:25 Does Geography Matter in Success?
01:05:18 What Company Would You Start in 2025?
01:07:18 Using AI
01:11:40 Capitalizing in AI
01:15:39 What's Your Investment Strategy?
01:18:59 What's the Cost of Starting a Company?
01:21:15 Is the Current Tax System Okay?
01:22:08 Entrepreneurs' Relief
01:28:35 The Counterpoint of Wealth Creation by Millionaires
01:32:55 Trump in Power
01:34:42 Ads
01:35:38 The Fundamental Moves in 2025
01:37:08 The Mountain Analogy
01:42:56 Love, Passion, and Repetition
01:46:16 Why You Should Write a Book!
01:50:17 Google Report: The Messy Middle
01:53:25 How to Start When You Don’t Have a Brand
01:54:03 The 5 P's Rule
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You can purchase Daniel’s book, ‘Scorecard Marketing: The four-step playbook for getting better leads and bigger profits’, here: https://amzn.to/3WlIQ2V
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