Daniel Priestley, a serial entrepreneur and bestselling author, shares his journey from launching a company at 21 to achieving multimillionaire status by 23. He emphasizes the five core strengths needed to become a key person of influence and discusses the importance of problem-solving and understanding customer needs. Priestley explores innovative marketing strategies, the challenges of lead generation, and the significance of transitioning from freelancing to entrepreneurship. His insights on the J-curve business model offer valuable lessons for aspiring business owners.
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question_answer ANECDOTE
Early Entrepreneurial Journey
At 19, Daniel Priestley joined a startup and saw it grow from zero to 6 million in revenue within two years.
Inspired by the founder, he started his own event marketing agency at 21.
volunteer_activism ADVICE
Learn from Others
Work inside someone else's small business for two years before starting your own.
This provides valuable insights into overall business operations and strategy.
question_answer ANECDOTE
Franchise Roadshows
Priestley's first business partnered with franchisors to generate leads through roadshow events.
This targeted approach provided a more effective solution than traditional franchise expos.
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In '24 Assets', Daniel Priestley outlines a method for transforming a business into a valuable, scalable, and enjoyable entity. The book focuses on the development of 24 critical business assets, categorized into seven groups: Intellectual Property, Brand, Market, Product, Systems, Culture, and Funding Assets. Priestley emphasizes that successful businesses need more than just great products or services; they require robust systems, a compelling brand, and intellectual property. The book provides actionable steps and case studies to illustrate how these assets can be developed and integrated to achieve sustainable growth and a robust business model[2][4][5].
Rich Dad Poor Dad
What the Rich Teach Their Kids about Money - That the Poor and the Middle Class Do Not
C.P.A. Sharon L. Lechter
Robert Kiyosaki
The book tells the story of Robert Kiyosaki's two fathers: his 'poor dad,' a highly educated but fiscally poor man, and his 'rich dad,' the father of his best friend who was a successful entrepreneur. It emphasizes the importance of financial education, distinguishing between assets and liabilities, and building wealth through investing in assets such as real estate and businesses. Kiyosaki argues that a good education and a secure job are not guarantees for financial success and provides practical lessons on how to make money work for you rather than working for money[1][3][5].
Key Person of Influence
Daniel Priestley
This book outlines a five-step method to fast-track your way to the inner circle of your industry. It emphasizes the importance of influence in success and provides steps such as pitching, publishing, productizing your knowledge, building your profile, and forming partnerships. The book is aimed at those who want to get ahead in their career, dominate their industry, or become successful entrepreneurs.
Scorecard Marketing
The four-step playbook for getting better leads and bigger profits
Daniel Priestley
Glen Carlson
Scorecard Marketing by Daniel Priestley and Glen Carlson provides a comprehensive playbook for businesses to generate better leads and increase profits. The book emphasizes the importance of lead generation in business success and introduces a four-step scorecard marketing approach. Readers learn how to predictably generate warm leads, collect data to recognize buying signals, identify individual reasons for interest in their offers, treat customers in a personalized way, and create a permanent digital asset to improve marketing and sales results. The book includes practical steps, case studies, and action steps to help businesses implement the scorecard strategy effectively.
Entrepreneur revolution
How to Develop Your Entrepreneurial Mindset and Start a Business That Works
Daniel Priestley
In this inspiring and practical book, Daniel Priestley provides a masterclass on changing how you think, network, and make a living. The book guides readers on why this is the greatest time to be an entrepreneur, how to spot the right business opportunity, and how to transform negative events into entrepreneurial opportunities. It also offers strategies for millennials and professionals at any stage of their careers to take charge and succeed in the new entrepreneurial age.
Oversubscribed
Daniel Priestley
“Five core strengths make someone a key person of influence, and like any other skills, anyone can learn and develop these strengths”. Daniel Priestley is a serial entrepreneur and the author of five best selling books. This is a quote taken from his book Oversubscribed, which is my most highlighted book on kindle of hundred’s of books in my library. In the episode, Daniel gives us a systemised business masterclass, we start by tracing his backstory, discussing how he started his first company at 21 and made over 10 million in the space of 3 years, before diving into the lessons from his books that teach us how anymore can start a business while still working a full-time job with the right skills and mindset. Enjoy!
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