The Dept. w/ Omar El-Takrori Make Your First Million Doing This! (Assessments) ft. Daniel Priestley | The Dept. #76
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Jun 4, 2025 
Daniel Priestley, a business expert and best-selling author, joins to reveal how coaches and consultants can scale through assessments. He explains why many sell too soon and emphasizes the power of lead generation. Discover how to create a signature ecosystem, name your frameworks, and automate trust with simple assessments that qualify leads. The conversation also touches on testing business ideas with the '30/150' method, enhancing personal branding through authorship, and the importance of mentorship in achieving financial success.
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Lead Generation Powers Business
- Lead generation is the foundation of a successful business. Without leads, you don't truly have a business, no matter your branding or products.
- Using assessments can qualify leads and automate trust, making conversions easier and more efficient.
Test Ideas Via Lead Generation
- Test multiple business ideas with targeted lead generation campaigns using landing pages and specific questions. Analyze which idea generates the most interest before investing in development.
- Use 30-sample tests for focused groups and 150-sample tests for broader audiences to gather reliable data.
Start Lead Gen With DMs
- Use organic outreach like sending 150 personalized DMs daily as a cost-effective way to generate leads early on. Paid ads should be seen as an accelerant after organic traction.
- Track engagement through conversations from DMs to sales meetings to validate interest and refine your approach.
