197 - Build Your Personal Brand — with Daniel Priestley
Jul 13, 2022
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Daniel Priestley, an entrepreneur and author of 'Key Person of Influence,' dives into the art of personal branding and its impact on business success. He shares how visible leadership, showcased by icons like Steve Jobs and Elon Musk, transforms consumer trust. Discover the five essential skills for becoming a key influencer, from effective pitching to building valuable partnerships. Daniel emphasizes the need for meaningful connections and a well-structured product ecosystem, shedding light on how personal branding shapes our digital identities.
Being a key person of influence involves pitching and enrolling larger groups of people on a set scale, not just one-on-one interactions.
Consistent content creation and publishing is more important than aiming for perfection in every piece of content.
Creating a product ecosystem with different types of products serves specific roles in capturing attention, building trust, and fulfilling different needs at various stages of the customer journey.
Deep dives
Pitching and Enrolling People
The key to becoming a key person of influence is the ability to pitch and enroll people into new ways of thinking and behaving. This skill involves persuading and uniting larger groups of people on a set scale, not just one-on-one interactions. Through effective pitching, individuals can get others to see things in a new light, take action, and make a lasting impact.
Prolific Content Creation
Being prolific in creating and publishing content is essential to building an influential personal brand. Prolificity beats perfection, meaning that consistent output is more important than aiming for perfection in every piece of content. Publishing books, podcasts, videos, blogs, and other forms of content helps to establish a presence, build trust, and engage with a broader audience.
Building a Product Ecosystem
Creating a product ecosystem is crucial for scalability and profitability. The ecosystem consists of four types of products: a gift (something given for free without strings attached), a product for prospects (an easy first engagement), a core offering (the main product or service), and a product for clients (an extended journey with ongoing support). Each product serves a specific role in capturing attention, building trust, and fulfilling different needs at various stages of the customer journey.
The Benefits of Becoming a Key Person of Influence
Becoming a key person of influence brings several advantages. It generates inbound opportunities, where people seek out the person's expertise and offerings. It also enables individuals to shift from functionality to vitality, engaging in work that aligns with their passion and energizes them. Additionally, being a key person of influence enhances trust and connection with audiences, allowing for greater impact and influence in an industry.
The Power of Creating an Ecosystem of Services
The podcast episode discusses the strategy of building an ecosystem of service companies within an accelerator. These service companies, including film production, animation, IT services, and fundraising support, provide valuable services to clients that are growing and scaling their businesses. The benefit of having these service companies within the accelerator is that they always have great clients and can charge reasonable prices, making them more profitable than other agencies in the same space. Additionally, the podcast highlights how they have spun out their own technology company called Scorap, which offers online scorecards for data generation and personalized reports.
The Shift towards Data Analytics and Personalization in Marketing
The podcast episode discusses the changing landscape of marketing and the importance of data analytics and personalization. It highlights how successful campaigns, like Obama's in 2008 and Trump's in 2016, have utilized data analytics and hyper personalization to engage with specific segments of their target audience. The trend is shifting away from relying solely on social media content and towards combining content with data analytics to create personalized recommendations and experiences. The episode emphasizes the need for businesses to collect more data and use it effectively to understand their customers' preferences, fears, and interests, enabling them to create personalized interactions and recommendations at scale.
Daniel Priestley is an entrepreneur (several times over), but you may know him best from his book Key Person of Influence. Over the last decade, Daniel noticed a trend in successful businesses: visible (and often outspoken) leadership.
Steve Jobs. Richard Branson. Elon Musk.
These CEOs leveraged technology to wield influence and change how we think about the world and their products. In short, we buy into the people behind the business before we buy from the business.
You may not aspire to be the next Elon Musk, but you can apply the same approach and hasten the growth of your own small business.
In this episode, Daniel and Chris discuss the benefits of being a person of influence and study the five common things you need to do to become one.
But before you start that process, ask yourself this: what kind of dent do you want to make in the universe?
