Daniel Priestley, an entrepreneur and author of 'Key Person of Influence,' dives into the art of personal branding and its impact on business success. He shares how visible leadership, showcased by icons like Steve Jobs and Elon Musk, transforms consumer trust. Discover the five essential skills for becoming a key influencer, from effective pitching to building valuable partnerships. Daniel emphasizes the need for meaningful connections and a well-structured product ecosystem, shedding light on how personal branding shapes our digital identities.
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insights INSIGHT
Spotlight
True key people of influence don't chase the spotlight, they become one.
They divert attention to trends and ideas, not themselves.
question_answer ANECDOTE
Intro Events
Daniel Priestley's first business involved running intro events, scaling from zero to $10.7M in three years.
He hired draw-card speakers, observing the power of personal brands.
insights INSIGHT
Personal Brand Power
Digital technology expanded market reach but increased competition.
Personal brands help businesses gain traction in this expanded, competitive landscape.
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In '24 Assets', Daniel Priestley outlines a method for transforming a business into a valuable, scalable, and enjoyable entity. The book focuses on the development of 24 critical business assets, categorized into seven groups: Intellectual Property, Brand, Market, Product, Systems, Culture, and Funding Assets. Priestley emphasizes that successful businesses need more than just great products or services; they require robust systems, a compelling brand, and intellectual property. The book provides actionable steps and case studies to illustrate how these assets can be developed and integrated to achieve sustainable growth and a robust business model[2][4][5].
Entrepreneur revolution
How to Develop Your Entrepreneurial Mindset and Start a Business That Works
Daniel Priestley
In this inspiring and practical book, Daniel Priestley provides a masterclass on changing how you think, network, and make a living. The book guides readers on why this is the greatest time to be an entrepreneur, how to spot the right business opportunity, and how to transform negative events into entrepreneurial opportunities. It also offers strategies for millennials and professionals at any stage of their careers to take charge and succeed in the new entrepreneurial age.
The E-myth
why most businesses don't work and what to do about it
Michael E. Gerber
The E-Myth Revisited by Michael E. Gerber dispels the myths about starting your own business, highlighting that most small business owners are not true entrepreneurs but rather technicians skilled in their trade. Gerber introduces the concept of the 'E-Myth' and explains that business owners must embody three key roles: the Entrepreneur (the visionary), the Manager (the organizer), and the Technician (the doer). The book emphasizes the distinction between working 'on' your business and working 'in' your business, and provides practical advice on building systems and processes to ensure a business can run independently of its owner.
Oversubscribed
Daniel Priestley
Key Person of Influence
Daniel Priestley
This book outlines a five-step method to fast-track your way to the inner circle of your industry. It emphasizes the importance of influence in success and provides steps such as pitching, publishing, productizing your knowledge, building your profile, and forming partnerships. The book is aimed at those who want to get ahead in their career, dominate their industry, or become successful entrepreneurs.
How to Raise Entrepreneurial Kids
Daniel Priestley
Jodie Cook
Daniel Priestley is an entrepreneur (several times over), but you may know him best from his book Key Person of Influence. Over the last decade, Daniel noticed a trend in successful businesses: visible (and often outspoken) leadership.
Steve Jobs. Richard Branson. Elon Musk.
These CEOs leveraged technology to wield influence and change how we think about the world and their products. In short, we buy into the people behind the business before we buy from the business.
You may not aspire to be the next Elon Musk, but you can apply the same approach and hasten the growth of your own small business.
In this episode, Daniel and Chris discuss the benefits of being a person of influence and study the five common things you need to do to become one.
But before you start that process, ask yourself this: what kind of dent do you want to make in the universe?
The Futur with Chris Do 
