Creator Science

What's underneath brand building for creators

27 snips
Jan 10, 2023
Arvid Kahl, host of the Bootstrapped Founder podcast, shares his expertise on bootstrapping and brand building for creators. He discusses the importance of choosing the right name for projects and how fulfilling public commitments can build audience trust. Arvid emphasizes developing discipline to boost creativity and strategies for creating a content backlog. He also explores the challenges of comparison among creators, and why building an audience acts as an insurance policy for long-term success.
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ADVICE

Creative Commitments

  • Prioritize creative commitments.
  • Treat social media as less important, like sand filling the gaps.
INSIGHT

Developing Discipline

  • Jay Clouse developed discipline through journalism deadlines and a desire to be seen as good.
  • Public commitments create external accountability and fear of failure.
ADVICE

Public Promises & Trust

  • Make public commitments to increase accountability.
  • View audience commitments as promises to build trust.
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