Creator Science
Jay Clouse
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.It's growth for creators, down to a science.
Episodes
Mentioned books
104 snips
Oct 7, 2025 • 21min
#277: The best and worst income streams for creators (ranked)
Discover the ranking of 15 creator income streams based on their potential and effort. From the overrated AdSense to the high-value royalties, each revenue model is assessed. Learn why content memberships and community memberships shine as top choices. Dive into the pros and cons of sponsorships, one-on-one coaching, and digital products. Curious about user-generated content? It's surprisingly rated F! Get insights on what creators should focus on for maximum returns.
61 snips
Sep 30, 2025 • 45min
#276: From self-publishing to traditional and becoming a NYT best-seller | Pat Flynn (Part 2)
Pat Flynn, founder of Smart Passive Income and author of Lean Learning, discusses his journey to becoming a New York Times bestseller. He reflects on the challenges and benefits of traditional publishing versus self-publishing. Pat shares insights on leveraging podcast guesting for book marketing and how unique strategies, like engaging his Pokémon fanbase, boosted pre-orders. He emphasizes the importance of embracing multiple interests to avoid burnout and stresses the value of community connections in the entrepreneurial landscape.
101 snips
Sep 23, 2025 • 40min
#275: From ignoring short-form video to 3.5 billion views | Pat Flynn’s Pokémon juggernaut (Part 1)
Pat Flynn, an online entrepreneur and creator of the viral Pokémon series 'Should I Open It Or Should I Keep It Sealed,' shares insights from his journey to 3.5 billion views. He discusses his unique approach to creating engaging content and the importance of experimenting with formats. Pat emphasizes the benefits of separating short-form and long-form content on different channels, and how voiceovers can enhance storytelling. He opens up about his 60-day rule for gauging success and knowing when to pivot or quit a project.
80 snips
Sep 16, 2025 • 1h 4min
#274: Podcast growth strategies (paid and organic) with Jeff Umbro of The Podglomerate
Jeff Umbro, founder and CEO of The Podglomerate, shares his wealth of experience in podcast growth and monetization. He discusses innovative marketing tactics, including both organic and paid strategies. Jeff emphasizes the significance of understanding audience behavior and tailoring content accordingly. He also highlights the power of cross-platform connections and data-driven decisions in enhancing listener engagement. Dive into insights on Spotify and Apple metrics, revealing how to navigate the current podcast landscape effectively.
96 snips
Sep 9, 2025 • 1h 18min
#273: How to create a scrappy industry report that elevates your brand | Jeremy Enns
Jeremy Enns, founder of Podcast Marketing Academy, shares his expertise in crafting impactful industry reports that boost brand authority in podcasting. He outlines his rigorous process for creating the Podcast Marketing Trends Report, emphasizing the value of independent research. Key topics include effective survey design to maximize responses, securing sponsorships by showcasing strong concepts, and leveraging data for brand elevation. Jeremy also highlights the importance of collaboration and community in driving podcast growth and innovation.
86 snips
Sep 2, 2025 • 55min
#272: Live from CEX: Book sales, book updates, and planning for the future | Justin Moore
Justin Moore, founder of Creator Wizard and author of Sponsor Magnet, shares his insights on navigating the publishing world. He discusses his book's progress and effective strategies for acquiring reviews. Justin emphasizes innovative marketing techniques including linking book sales to coaching challenges. They explore the significant impact of mindset shifts from challenges on participants and the balance between personal fulfillment and business success. The conversation wraps up with thoughts on maximizing reader engagement and the evolving role of AI in publishing.
97 snips
Aug 26, 2025 • 55min
#271: Coaching: Helping a Lab member design their product suite | Hot Seat with John McBride
In this engaging discussion, John McBride, co-founder of Fatherhood Unlocked, shares insights on creating digital products for dads. They explore unique challenges faced by expecting fathers and the significance of targeted support resources. Key topics include optimizing product strategies, developing a fatherhood readiness quiz, and streamlining marketing approaches. John reveals innovative ideas like a dad journal and discusses the importance of focusing on emotional well-being and relationship support for new fathers.
70 snips
Aug 19, 2025 • 1h
#270: Being a creator and a parent | Jay-Talking with Jay Acunzo
In this discussion, Jay Acunzo, a speaker and author known for his audience engagement expertise, shares insights on the unique challenges of being a creator and a parent. He emphasizes the emotional turmoil and identity shifts that come with parenting while pursuing creative passions. Jay addresses the importance of community support, the guilt often felt by parents juggling work from home, and the need for authenticity in content creation. Their candid anecdotes reveal how ambition and family responsibilities intricately intertwine, shaping their lives as both creators and parents.
105 snips
Aug 12, 2025 • 1h 14min
#269: Moments I wanted to quit, AI-proofing, what’s changed on social, and whether I’d ever sell the business [Ask CS Pt. 2]
Discover the secrets of optimizing LinkedIn posts for maximum engagement and learn how to transition from freelancing to productizing services. Gain insights into personal branding decisions and the art of captivating podcast titles for better retention. Explore the evolving role of AI in creativity, along with the necessity of building niche communities in today's digital landscape. Plus, hear reflections on work-life balance and the challenges of content investment strategies in the creator economy.
32 snips
Aug 5, 2025 • 43min
#268: Meet the Appliance Repairman Making $1.8 Million on YouTube Shop | Benjamin Schlichter
Benjamin Schlichter, a YouTuber and appliance repair expert, reveals how he generates $1.8 million through appliance-focused content. He discusses the power of YouTube Shop and effective affiliate marketing strategies that turned his passion into profit. Benjamin shares insights on creating compelling video titles and descriptions, as well as the significance of viewer engagement. He even explains how wearing a Maytag uniform boosts his credibility while highlighting his commitment to social responsibility. Tune in for a masterclass on monetizing niche content!
