Creator Science
Jay Clouse
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.It's growth for creators, down to a science.
Episodes
Mentioned books
24 snips
Aug 5, 2025 • 43min
#268: Meet the Appliance Repairman Making $1.8 Million on YouTube Shop | Benjamin Schlichter
Benjamin Schlichter, a YouTuber and appliance repair expert, reveals how he generates $1.8 million through appliance-focused content. He discusses the power of YouTube Shop and effective affiliate marketing strategies that turned his passion into profit. Benjamin shares insights on creating compelling video titles and descriptions, as well as the significance of viewer engagement. He even explains how wearing a Maytag uniform boosts his credibility while highlighting his commitment to social responsibility. Tune in for a masterclass on monetizing niche content!
119 snips
Jul 29, 2025 • 1h 4min
#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]
This podcast dives deep into the art of creating and monetizing content. It discusses the power of focusing on a single signature product to amplify audience engagement. Listeners learn why having clear refund policies can build trust and encourage sales. There's a fascinating look at pricing strategies for sponsorships and how to maximize ROI. The host shares insights on mastering audience engagement and the delicate balance of low and high-ticket offers. Personal well-being practices for creators are also emphasized, blending strategy with self-care.
38 snips
Jul 25, 2025 • 10min
#266: The key to more sales and referrals + a personal win [Weekend Update]
Dive into reflections on recent successes, including a hit podcast and the tricky process of crafting a book proposal. Discover the optimism stemming from positive team feedback. The conversation also delves into community engagement, highlighting new members and a LinkedIn mastermind group. Learn about 'mid-boarding,' an innovative concept designed to enhance member experiences and simplify the process of extracting value from memberships.
88 snips
Jul 22, 2025 • 50min
#265: How I Built A Community-Driven Business ($500K/yr) | Niche Pursuits Crossover
Jared Bauman, the host of the Niche Pursuits podcast, talks with Jay Clouse about building The Lab, a thriving membership community. They dive into how a 200-member group became a $400K asset, sharing insights on the importance of consistent visibility and peer relationships. Jay emphasizes the benefit of capping membership growth for quality engagement, while also tackling strategies to maintain member satisfaction and reduce churn. The discussion offers invaluable tips for anyone looking to create a sustainable, community-driven business.
31 snips
Jul 18, 2025 • 7min
#264: The paradox of book writing AND other things I'm working on [Weekend Update]
Delve into the intriguing struggle between personal passion projects and business demands. The host grapples with the daunting task of balancing a book proposal against immediate business responsibilities. Insights emerge on prioritizing core initiatives while contemplating fresh community ideas and potential shifts in podcast format. It's a candid reflection on the creative process amidst the chaos of entrepreneurship.
143 snips
Jul 15, 2025 • 58min
#263: Colin & Samir on the future of their channel and the creator economy
Colin and Samir, the YouTube duo renowned for their insights into the creator economy, delve into the secrets of building a timeless channel. They discuss the significance of consistent branding and innovative formats. The conversation touches on evolving monetization strategies and how creators often undervalue their worth to brands. They explore the future of short-form content and the role of live streaming in fostering community. Plus, they share candid gripes about the challenges in the creator world, blending entertainment with valuable wisdom.
21 snips
Jul 8, 2025 • 4min
#262: I was falling into this negative loop – watch out! [Voice Memo]
Discover the significance of psychological safety in fostering creativity, especially during uncertain times. The conversation dives into personal experiences of overcoming a scarcity mindset. Insights reveal how a supportive environment can spark innovation and counter negative thought loops. Tune in for valuable lessons on nurturing creativity even in challenging circumstances!
57 snips
Jul 5, 2025 • 6min
#261: Before you do that new thing [Voice Memo]
Exploring the hidden costs of expanding creative pursuits, the speaker shares a personal story about home upgrades that underscores the need for balance. The conversation transitions to entrepreneurship, stressing the importance of simplicity in team building. Effective hiring practices are highlighted as vital for business satisfaction and success. It’s a thoughtful discussion on how managing growth with simplicity can lead to more fulfilling creative and professional lives.
56 snips
Jul 1, 2025 • 55min
#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits]
Mike Michalowicz, author of the bestseller Profit First, shares his innovative approach to writing and business. He licenses frameworks from his books to third parties, allowing him to run a lean operation while promoting his ideas. The conversation dives into his prolific writing process, producing seven books in eight years, and choosing the right partners for collaboration. Michalowicz also discusses the evolution of publishing models and the importance of compelling storytelling. His insights offer valuable lessons for aspiring authors and entrepreneurs alike.
52 snips
Jun 24, 2025 • 52min
#260: Detailed Breakdown: Our First Offline Event (And What We’ll Do Differently Next Time)
Dive into the behind-the-scenes chaos of a bold in-person event that united an online community for the first time. Discover the highs and lows of planning, from dodging hefty hotel contracts to crafting memorable experiences. Attendee feedback provides invaluable insights for future gatherings, highlighting the importance of connection in the creator community. Jay shares lessons on budgeting and thoughtful event design, revealing a vision for expansion that could transform future events into cornerstone experiences.
