Creator Science #265: How I Built A Community-Driven Business ($500K/yr) | Niche Pursuits Crossover
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Jul 22, 2025 Jared Bauman, the host of the Niche Pursuits podcast, talks with Jay Clouse about building The Lab, a thriving membership community. They dive into how a 200-member group became a $400K asset, sharing insights on the importance of consistent visibility and peer relationships. Jay emphasizes the benefit of capping membership growth for quality engagement, while also tackling strategies to maintain member satisfaction and reduce churn. The discussion offers invaluable tips for anyone looking to create a sustainable, community-driven business.
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Jay's Journey From Tech To Content
- Jay Clouse transitioned from a tech startup founder and product manager to an online content creator and teacher.
- He realized entrepreneurship can take many forms beyond tech startups, including freelancing and content creation.
Leverage Discovery To Build Relationships
- Use discovery platforms to grow your relationship platforms like email and podcast.
- Relationship platforms are more resilient and help future-proof your creator business.
Content As Product And Trust
- Every piece of content is a product with a job to be done: to make the audience want your next piece.
- Building trust through positive content experiences is key to incremental audience growth.
