Creator Science
Jay Clouse
Creating content has never been easier. But breaking through the noise? That's gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
But here's what makes this different: we don't just talk about what happened. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content – approached with curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
But here's what makes this different: we don't just talk about what happened. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content – approached with curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
Episodes
Mentioned books
70 snips
Aug 19, 2025 • 1h
#270: Being a creator and a parent | Jay-Talking with Jay Acunzo
In this discussion, Jay Acunzo, a speaker and author known for his audience engagement expertise, shares insights on the unique challenges of being a creator and a parent. He emphasizes the emotional turmoil and identity shifts that come with parenting while pursuing creative passions. Jay addresses the importance of community support, the guilt often felt by parents juggling work from home, and the need for authenticity in content creation. Their candid anecdotes reveal how ambition and family responsibilities intricately intertwine, shaping their lives as both creators and parents.
105 snips
Aug 12, 2025 • 1h 14min
#269: Moments I wanted to quit, AI-proofing, what’s changed on social, and whether I’d ever sell the business [Ask CS Pt. 2]
Discover the secrets of optimizing LinkedIn posts for maximum engagement and learn how to transition from freelancing to productizing services. Gain insights into personal branding decisions and the art of captivating podcast titles for better retention. Explore the evolving role of AI in creativity, along with the necessity of building niche communities in today's digital landscape. Plus, hear reflections on work-life balance and the challenges of content investment strategies in the creator economy.
32 snips
Aug 5, 2025 • 43min
#268: Meet the Appliance Repairman Making $1.8 Million on YouTube Shop | Benjamin Schlichter
Benjamin Schlichter, a YouTuber and appliance repair expert, reveals how he generates $1.8 million through appliance-focused content. He discusses the power of YouTube Shop and effective affiliate marketing strategies that turned his passion into profit. Benjamin shares insights on creating compelling video titles and descriptions, as well as the significance of viewer engagement. He even explains how wearing a Maytag uniform boosts his credibility while highlighting his commitment to social responsibility. Tune in for a masterclass on monetizing niche content!
167 snips
Jul 29, 2025 • 1h 4min
#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]
This podcast dives deep into the art of creating and monetizing content. It discusses the power of focusing on a single signature product to amplify audience engagement. Listeners learn why having clear refund policies can build trust and encourage sales. There's a fascinating look at pricing strategies for sponsorships and how to maximize ROI. The host shares insights on mastering audience engagement and the delicate balance of low and high-ticket offers. Personal well-being practices for creators are also emphasized, blending strategy with self-care.
44 snips
Jul 25, 2025 • 10min
#266: The key to more sales and referrals + a personal win [Weekend Update]
Dive into reflections on recent successes, including a hit podcast and the tricky process of crafting a book proposal. Discover the optimism stemming from positive team feedback. The conversation also delves into community engagement, highlighting new members and a LinkedIn mastermind group. Learn about 'mid-boarding,' an innovative concept designed to enhance member experiences and simplify the process of extracting value from memberships.
101 snips
Jul 22, 2025 • 50min
#265: How I Built A Community-Driven Business ($500K/yr) | Niche Pursuits Crossover
Jared Bauman, the host of the Niche Pursuits podcast, talks with Jay Clouse about building The Lab, a thriving membership community. They dive into how a 200-member group became a $400K asset, sharing insights on the importance of consistent visibility and peer relationships. Jay emphasizes the benefit of capping membership growth for quality engagement, while also tackling strategies to maintain member satisfaction and reduce churn. The discussion offers invaluable tips for anyone looking to create a sustainable, community-driven business.
38 snips
Jul 18, 2025 • 7min
#264: The paradox of book writing AND other things I'm working on [Weekend Update]
Delve into the intriguing struggle between personal passion projects and business demands. The host grapples with the daunting task of balancing a book proposal against immediate business responsibilities. Insights emerge on prioritizing core initiatives while contemplating fresh community ideas and potential shifts in podcast format. It's a candid reflection on the creative process amidst the chaos of entrepreneurship.
178 snips
Jul 15, 2025 • 58min
#263: Colin & Samir on the future of their channel and the creator economy
Colin and Samir, the YouTube duo renowned for their insights into the creator economy, delve into the secrets of building a timeless channel. They discuss the significance of consistent branding and innovative formats. The conversation touches on evolving monetization strategies and how creators often undervalue their worth to brands. They explore the future of short-form content and the role of live streaming in fostering community. Plus, they share candid gripes about the challenges in the creator world, blending entertainment with valuable wisdom.
21 snips
Jul 8, 2025 • 4min
#262: I was falling into this negative loop – watch out! [Voice Memo]
Discover the significance of psychological safety in fostering creativity, especially during uncertain times. The conversation dives into personal experiences of overcoming a scarcity mindset. Insights reveal how a supportive environment can spark innovation and counter negative thought loops. Tune in for valuable lessons on nurturing creativity even in challenging circumstances!
57 snips
Jul 5, 2025 • 6min
#261: Before you do that new thing [Voice Memo]
Exploring the hidden costs of expanding creative pursuits, the speaker shares a personal story about home upgrades that underscores the need for balance. The conversation transitions to entrepreneurship, stressing the importance of simplicity in team building. Effective hiring practices are highlighted as vital for business satisfaction and success. It’s a thoughtful discussion on how managing growth with simplicity can lead to more fulfilling creative and professional lives.
