
 Creator Science
 Creator Science #278: How I’m Approaching The Rest of 2025 (Behind The Scenes)
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 Oct 14, 2025  Dive into a candid look at adjusting business priorities and performance forecasts as one creator reflects on the impacts of parenthood. Discover insights about refining content strategies, from focusing on high-quality sponsorships to shifting from short-form to long-form writing. The creator explores taking risks with a book project, prioritizing community engagement, and the intricacies of achieving business goals amidst evolving circumstances. It's a blend of strategic recalibration and personal growth, all while navigating the creator economy. 
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Launches Drive Yearly Growth
- Jay traces the revenue shortfall to not launching a major product this year versus last year's Creator HQ launch.
- He recognizes product launches materially change annual growth and revenue comparatives.
Parenthood Reshaped His Work Rhythm
- Jay describes how his daughter's birth and paternity leave changed his available thinking time and work rhythm.
- He tried brute force adjustments like earlier wakeups but found them unsustainable.
Block Parenting Windows With Your Partner
- Block calendar days and assign parenting responsibility windows with your partner to protect uninterrupted work time.
- Planning ahead weekly reduces half-parenting half-working and lets you leave guilt-free for focused work or self-care.
