Choosing an Audience: Serving Advanced Creators

Jay explains he will assume audience intelligence, avoid beginner-focused content, and target more advanced creators.

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Today, I want to take you behind the scenes in The Lab this week. Every month I do a retro where I look at the months that just passed, things that went well, things that didn't go well, things that I'm changing because of that.

I wanted to share a version of that here on the channel and on the podcast feed, and hopefully by learning more about what's going on in my head, not only do you feel a little bit seen and understood, but maybe it gives you some insight and unlocks something for you in your own business as well.

So in this episode, I'll be looking at the last quarter of the year. I want to look at my business, how it's performing so far, and where we're heading.

⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠

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TIMESTAMPS

00:00 Quarterly Business Review Insights

06:26 Parenting, Priorities, and Adaptation

08:09 Lab and Book Priorities

11:51 Refocusing on Creator Priorities

15:41 Ambition on My Terms

19:40 Writing, Thinking, and Mimetic Desire

21:40 Content Repurposing Across Platforms

25:56 Content & Product Strategy Update

30:29 Lab Membership Updates & Features