Creator Science #273: How to create a scrappy industry report that elevates your brand | Jeremy Enns
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Sep 9, 2025 Jeremy Enns, founder of Podcast Marketing Academy, shares his expertise in crafting impactful industry reports that boost brand authority in podcasting. He outlines his rigorous process for creating the Podcast Marketing Trends Report, emphasizing the value of independent research. Key topics include effective survey design to maximize responses, securing sponsorships by showcasing strong concepts, and leveraging data for brand elevation. Jeremy also highlights the importance of collaboration and community in driving podcast growth and innovation.
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Originated From A Personal Data Gap
- Jeremy started the report because he couldn't find podcast growth-rate data elsewhere and decided to collect it himself.
- He used his existing clients' dashboards and curiosity about monthly/yearly growth as the original impetus.
Snowballed From Survey To Major Project
- Jeremy planned a simple survey but one extra step turned it into a full annual report and website with partners sharing it.
- The project snowballed from a community survey to a large branded report that took hundreds of hours.
Report As Brand Elevator
- A high-quality, public industry report elevates your brand into new conversations and PR opportunities.
- Jeremy found the podcast unpacking the report amplified its impact more than the report alone.