Creator Science #277: The best and worst income streams for creators (ranked)
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Oct 7, 2025 Discover the ranking of 15 creator income streams based on their potential and effort. From the overrated AdSense to the high-value royalties, each revenue model is assessed. Learn why content memberships and community memberships shine as top choices. Dive into the pros and cons of sponsorships, one-on-one coaching, and digital products. Curious about user-generated content? It's surprisingly rated F! Get insights on what creators should focus on for maximum returns.
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Programmatic Ads Are Overrated
- Programmatic ads like AdSense feel like free money but are unpredictable and low-impact for most creators.
- You can typically monetize better with other revenue streams at any audience size.
Vet Sponsors And Prefer Integrations
- Vet sponsors carefully because a bad sponsor can erode audience trust and content performance.
- Use integrations inside your content for easier monetization and avoid excessive dedicated sponsored content that costs opportunity.
Use Content Memberships For Recurring Revenue
- Build content memberships to earn recurring revenue and promote each new piece to drive signups.
- Expect low price points so you need scale or high retention to make them meaningful.