Creator Science #275: From ignoring short-form video to 3.5 billion views | Pat Flynn’s Pokémon juggernaut (Part 1)
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Sep 23, 2025 
Pat Flynn, an online entrepreneur and creator of the viral Pokémon series 'Should I Open It Or Should I Keep It Sealed,' shares insights from his journey to 3.5 billion views. He discusses his unique approach to creating engaging content and the importance of experimenting with formats. Pat emphasizes the benefits of separating short-form and long-form content on different channels, and how voiceovers can enhance storytelling. He opens up about his 60-day rule for gauging success and knowing when to pivot or quit a project.
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60-Day Shorts Experiment That Took Off
- Pat launched a separate shorts channel and committed to a 60-day experiment to find a format.
- On day 35 one video hit ~750,000 views and the experiment scaled to billions of views across platforms.
Shorts Versus Long-Form Metaphor
- Pat likens short-form to Halloween candy and long-form to a full meal to illustrate different relationship depths.
- He initially believed long-form built deeper audience relationships than shorts.
Turn Videos Into A Branded Daily Show
- Create a repeatable show structure and a memorable jingle to build daily appointment viewing.
- Use predictable series cues so viewers know what to expect and subscribe for more.