Creator Science #272: Live from CEX: Book sales, book updates, and planning for the future | Justin Moore
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Sep 2, 2025 
Justin Moore, founder of Creator Wizard and author of Sponsor Magnet, shares his insights on navigating the publishing world. He discusses his book's progress and effective strategies for acquiring reviews. Justin emphasizes innovative marketing techniques including linking book sales to coaching challenges. They explore the significant impact of mindset shifts from challenges on participants and the balance between personal fulfillment and business success. The conversation wraps up with thoughts on maximizing reader engagement and the evolving role of AI in publishing.
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Strong Pre-Sales And Early Momentum
- Justin pre-sold just over 2,000 copies and worked hard to reach that milestone.
- He now reports approaching 5,000 sold and roughly 6–7k copies in hands including giveaways.
Ask For Reviews Proactively
- Ask readers for reviews inside the book and follow up personally when they report outcomes.
- Be diligent about review asks because Amazon reviews help social proof and discoverability.
Verified Reviews Affect Amazon Visibility
- Amazon prioritizes verified-purchase reviews which can hide other reviews.
- Selling direct gives better data and direct contact, but Amazon-verified reviews matter for visibility.
