Navigating Conference Insights and Book Sales Strategies

This chapter explores the dynamics of attending conferences and the challenges athletes face, paralleling it with the book publishing experience. It delves into strategies for maximizing book sales, including the importance of reader engagement, acquiring Amazon reviews, and the impact of marketing efforts. The speakers also share financial insights on their book sales, distribution channels, and the effectiveness of using challenges as a funnel for promoting higher-ticket offerings.

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Welcome back to another episode of Creator Science. I'm back home now, fresh off a trip to Cleveland for the fourth annual CEX, Content Entrepreneur Expo.

While I was there, I caught up with my good friend Justin Moore. Justin is the founder of Creator Wizard, the author of Sponsor Magnet, and the creator of Sponsor Games. He is the sponsorship guy.

In this conversation, you'll hear us discuss his book experience. He published his book Sponsor Magnet in January, and I wanted to hear how things are going now, midway through the year. And we talk about my book progress and why I'm thinking so much about writing.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Justin's ⁠⁠Website⁠⁠ / ⁠⁠Instagram⁠⁠ / Twitter / YouTube / TikTok

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TIMESTAMPS

00:00 Creator Science with Justin Moore

06:15 Pursuing Book Reviews Diligently

07:59 Strategizing Review Acquisition Campaign

11:00 Navigating Publishing Industry Nuances

13:42 Loss Leader Book Marketing Strategy

18:11 Unexpected Audience Insight

20:25 Book-Based Marketing Strategy Experiment

24:57 Embracing Optimization Over Novelty