Creator Science #271: Coaching: Helping a Lab member design their product suite | Hot Seat with John McBride
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Aug 26, 2025 In this engaging discussion, John McBride, co-founder of Fatherhood Unlocked, shares insights on creating digital products for dads. They explore unique challenges faced by expecting fathers and the significance of targeted support resources. Key topics include optimizing product strategies, developing a fatherhood readiness quiz, and streamlining marketing approaches. John reveals innovative ideas like a dad journal and discusses the importance of focusing on emotional well-being and relationship support for new fathers.
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Fix The Planner→Course Sequencing
- Do diagnose why your low-ticket buyers don't upgrade before changing offers; ask if the initial product already feels sufficient.
- Try improving the planner->course sequencing and messaging to make the next step obvious.
Vitamins vs Painkillers In Offers
- Insight: vitamins (expecting) convert worse than painkillers (new-dad problems) because pain is immediate and urgent.
- Focus on where the customer feels acute pain to improve conversion and willingness to pay.
Blunt Hooks Performed Best In Ads
- John found ad creative that 'wakes people up' works better, even using blunt language in the first six seconds.
- That shock-style hook increased attention and ad performance for the planner.