Innovative Product Ideas for First-Time Fathers

This chapter discusses the unique challenges faced by first-time fathers and the lack of tailored resources available to them. It highlights innovative concepts like a dad journal that tracks milestones, the use of quizzes for customer understanding, and new marketing strategies to meet their needs.

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Welcome back to another episode of Creator Science. This week, I'm sharing with you a coaching conversation with John McBride. John is the co-founder of Fatherhood Unlocked, which offers digital products and group coaching programs to help high-performing dads level up as leaders, parents, and husbands. This is exactly my jam right now.

John is a member of The Lab, and this call is what I refer to as a Hot Seat in The Lab. Hot seats are one-on-one conversations between me and a member. But we invite other members to join the call live and ask questions or share ideas in the chat.

In this conversation, you'll hear me talk John through how I'd think about his different options, his ideas, and ultimately prioritize his path moving forward with Fatherhood Unlocked.

Join The Lab

Learn more about Fatherhood Unlocked

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

John's ⁠Website⁠ / ⁠Instagram⁠ / ⁠LinkedIn⁠

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TIMESTAMPS

00:00 Prioritizing Product Focus for Dads

04:17 Improving Fatherhood Course Conversion

07:26 Targeting Expecting Dads' Challenges

10:41 Fatherhood Readiness Quiz Initiative

13:56 Birth and Postpartum Partner Education

20:00 Post-Baby Relationship Journey Insights