John McBride

In this engaging discussion, John McBride, co-founder of Fatherhood Unlocked, shares insights on creating digital products for dads. They explore unique challenges faced by expecting fathers and the significance of targeted support resources. Key topics include optimizing product strategies, developing a fatherhood readiness quiz, and streamlining marketing approaches. John reveals innovative ideas like a dad journal and discusses the importance of focusing on emotional well-being and relationship support for new fathers.