Navigating Fatherhood Product Development

This chapter examines the unique challenges and opportunities in creating products for dads, particularly focusing on the needs of expecting and new fathers. It explores the differences in parenting demands, sales performance of key products, and strategies for enhancing awareness and engagement among these audiences.

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Welcome back to another episode of Creator Science. This week, I'm sharing with you a coaching conversation with John McBride. John is the co-founder of Fatherhood Unlocked, which offers digital products and group coaching programs to help high-performing dads level up as leaders, parents, and husbands. This is exactly my jam right now.

John is a member of The Lab, and this call is what I refer to as a Hot Seat in The Lab. Hot seats are one-on-one conversations between me and a member. But we invite other members to join the call live and ask questions or share ideas in the chat.

In this conversation, you'll hear me talk John through how I'd think about his different options, his ideas, and ultimately prioritize his path moving forward with Fatherhood Unlocked.

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Learn more about Fatherhood Unlocked

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

John's ⁠Website⁠ / ⁠Instagram⁠ / ⁠LinkedIn⁠

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TIMESTAMPS

00:00 Prioritizing Product Focus for Dads

04:17 Improving Fatherhood Course Conversion

07:26 Targeting Expecting Dads' Challenges

10:41 Fatherhood Readiness Quiz Initiative

13:56 Birth and Postpartum Partner Education

20:00 Post-Baby Relationship Journey Insights