Creator Science #268: Meet the Appliance Repairman Making $1.8 Million on YouTube Shop | Benjamin Schlichter
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Aug 5, 2025 
Benjamin Schlichter, a YouTuber and appliance repair expert, reveals how he generates $1.8 million through appliance-focused content. He discusses the power of YouTube Shop and effective affiliate marketing strategies that turned his passion into profit. Benjamin shares insights on creating compelling video titles and descriptions, as well as the significance of viewer engagement. He even explains how wearing a Maytag uniform boosts his credibility while highlighting his commitment to social responsibility. Tune in for a masterclass on monetizing niche content!
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Ben's $1.8M Appliance Empire
- Ben Schlichter makes about $1.8 million a year primarily from parts, affiliates, and AdSense.
- He integrates his YouTube business with his brick-and-mortar appliance repair business effectively.
Leverage YouTube Shopping
- Use YouTube Shopping to list your own products and affiliates to maximize earnings.
- YouTube Shopping offers higher affiliate rates than Amazon, boosting creator revenue significantly.
Maximize Affiliate Link Usage
- Add affiliate product links both in video descriptions and YouTube Shopping overlays.
- Even if products aren't explicitly mentioned, you can benefit from cookie capture and increased conversions.