#260: Detailed Breakdown: Our First Offline Event (And What We’ll Do Differently Next Time)

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Jun 24, 2025

Dive into the behind-the-scenes chaos of a bold in-person event that united an online community for the first time. Discover the highs and lows of planning, from dodging hefty hotel contracts to crafting memorable experiences. Attendee feedback provides invaluable insights for future gatherings, highlighting the importance of connection in the creator community. Jay shares lessons on budgeting and thoughtful event design, revealing a vision for expansion that could transform future events into cornerstone experiences.

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ANECDOTE

First Lab Offline Event Success

Jay Clouse hosted the first in-person event for The Lab called Lab Offline with 40 attendees.
The event had high attendee satisfaction and nearly all were likely to attend future events.

INSIGHT

Pre-Conferences Build Community

Starting a smaller event before a larger conference builds friendships and enhances the overall conference experience.
It creates a community to engage with during the bigger event itself.

INSIGHT

Power of In-Person Transparency

In-person events uniquely enable honest, transparent interactions that online can't replicate.
The event was designed to help attendees reconnect emotionally with their businesses.

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