The Home Service Expert Podcast Unlocking the Secrets of Cold Calling with Peter Roth
30 snips
Oct 10, 2025 
In this engaging discussion, Peter Roth, a serial entrepreneur and marketing director at Scalify, shares his expertise in the call center and home services industries. He delves into the art of cold calling, emphasizing the significance of targeting the right audience. Peter explains the role of AI and data-driven strategies in lead generation, while also exploring his diverse journey through solar, HVAC, and even the cigar business. The conversation wraps up with insights on resilience in entrepreneurship and the bright future of the call center sector.
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How Cold Calling Became Core
- Peter Roth entered call centers after discovering leads died when no one called them back.
- A VA who cold called during dead time proved outbound calls increased business and scaled into a core channel.
Fix Speed-To-Lead Fast
- Do hire someone immediately to call incoming leads and restore speed-to-lead.
- Even inexpensive VAs can materially improve business if they consistently follow up.
Target Older Buyers For Cold Calls
- Older homeowners respond more to cold outreach because of buying culture and habits.
- Younger demographics rarely pick up cold calls so target mid-40s to 70s instead.
