Peter Roth

In this engaging discussion, Peter Roth, a serial entrepreneur and marketing director at Scalify, shares his expertise in the call center and home services industries. He delves into the art of cold calling, emphasizing the significance of targeting the right audience. Peter explains the role of AI and data-driven strategies in lead generation, while also exploring his diverse journey through solar, HVAC, and even the cigar business. The conversation wraps up with insights on resilience in entrepreneurship and the bright future of the call center sector.

Peter Roth, a leading call center and lead-generation expert and founder of Scalify, shares insights on maximizing appointment generation. He emphasizes that owning an outbound call center allows for better control and scalability compared to traditional ads. Through a compelling case study in roofing, he reveals the power of cold outreach to rapidly fill schedules. Peter highlights the essential elements of successful call centers, including the right agents and scripts, and stresses the importance of obsession and persistence in business growth.

In this lively discussion, Peter Roth, a seasoned expert in sales and marketing for home service companies, shares his insights on building successful outbound sales call centers. He delves into the future value of call centers in 2025, emphasizing how they can provide a wholesale source of leads. Peter also explores strategies like cold calling and the nuances of navigating the HVAC industry. With tips on optimizing call center technology and fostering relationships with clients, this conversation is a treasure trove for small business owners looking to gain a competitive edge.