David C Barnett Small Business and Deal Making M&A SMB PREMIERE- Peter Roth Small Business Call Centres
May 26, 2025
In this lively discussion, Peter Roth, a seasoned expert in sales and marketing for home service companies, shares his insights on building successful outbound sales call centers. He delves into the future value of call centers in 2025, emphasizing how they can provide a wholesale source of leads. Peter also explores strategies like cold calling and the nuances of navigating the HVAC industry. With tips on optimizing call center technology and fostering relationships with clients, this conversation is a treasure trove for small business owners looking to gain a competitive edge.
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Control Your Lead Generation
- Controlling your own lead generation process prevents overpaying middlemen for leads.
- Owning lead generation gives you wholesale access to leads at lower cost and better control.
Call Centers Beat Digital Ad Fatigue
- Traditional digital ads suffer from ad fatigue and rising costs, limiting scalability.
- Cold calling mimics door knocking's benefits by catching people off computers and away from crowded ads.
Learning Lead Generation in HVAC
- Peter Roth started in HVAC sales without prior industry knowledge and learned marketing from scratch.
- This experience revealed the lack of effective lead generation strategies in home services and sparked his call center expertise.