Harnessing Call Centers for Relationship-Building

This chapter explores how various businesses, particularly in the B2C sector, can leverage call centers to build relationships rather than focus solely on direct sales. It highlights innovative outreach strategies, especially for professionals like attorneys and accountants, as a cost-effective alternative to traditional advertising methods. The discussion emphasizes the evolution of call centers and the feasibility for small businesses to establish their own operations, even starting with just one agent.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app