Joana Galvao

Joana Galvao, founder of the award-winning GiF Design Studios, shares her insights into effective marketing for creative service providers. She discusses her streamlined marketing funnel and how automation allowed her to take four months off for maternity leave without checking emails. Joana emphasizes the importance of word-of-mouth referrals, strategic client relationships, and effective copywriting. She also introduces the 'IPO' delegation framework to optimize business operations during personal milestones, blending professional success with family life.