Deep Dive with Ali Abdaal How I Built a $72,000,000 Business In 5 Years - Julian Hearn Founder Of Huel
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Feb 28, 2022 Julian Hearn, the founder of Huel, launched his successful meal replacement company at the age of 37, proving it's never too late to start a business. He shares insights into the importance of nutrition over mere indulgence and the challenges faced in creating a market-ready product. From his transition from manual labor to marketing master, Julian emphasizes the significance of strategic collaboration and customer feedback. He also discusses evolving company culture and efficient team structures as key components in navigating business growth.
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Pleasure vs. Happiness with Food
- Separate happiness from pleasure, especially when considering food.
- Huel aims for functional nutrition, not replacing enjoyable meals.
Julian Hearn's Unconventional Path to Marketing
- Julian Hearn left school at 16 with poor GCSEs, worked manual labor, then attended college and university.
- Despite a marketing degree, he worked night shifts before finding a marketing role.
Starting a Side Hustle
- To start a business, listen to podcasts, read online, and learn by doing.
- Work evenings and weekends to build confidence before quitting your job.
