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How I Built a $72,000,000 Business In 5 Years - Julian Hearn Founder Of Huel

Deep Dive with Ali Abdaal

CHAPTER

The Birth of Huel: Branding and Negotiation

This chapter explores the inception of the product 'Huel,' detailing the meticulous research behind its nutritional benefits and the environmental advantages of its powdered format. It covers the creative process of naming the product, the challenges of securing a domain name, and the collaboration with a nutritionist to transform initial experiments into a market-ready food solution.

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