Kickoff Sessions #298 Tom Noske - How to Turn Your Passion Into a Profitable Business
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Jul 27, 2025 Tom Noske, the creator of Time to Build, shares his journey from creator to entrepreneur, teaching others how to build businesses around their passions. He discusses the importance of authentic connections with audiences and how personal branding can drive success. Tom introduces his anti-niche strategy and reveals the real reasons people make purchases. He emphasizes the value of clarity in product offerings and offers insights into effective launch strategies, encouraging aspiring entrepreneurs to find their unique lane in the market.
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Entrepreneurship Simplified
- Business means convincing someone to send money to you for value you provide.
- Content should attract the right audience; sales funnel handles conversion to revenue.
Focus Product Before Content
- Build your product or offer before creating content to guide your audience effectively.
- Content creation without a clear business focus often leads to burnout and no profit.
Target One Person Broadly
- Content's purpose is to attract the right audience, not to directly sell.
- Target one specific person in your content, increasing content variety and depth naturally.
