David Aaker

Hailed the “Father of Modern Branding,” David Aaker has received numerous awards for his contributions to the science of marketing and authored some of the most influential books in business. He joins to talk about his new book, “The Future of Purpose-Driven Branding,” and his legendary career. Hosted on Acast. See acast.com/privacy for more information.

Branding guru David Aaker, vice chairman of Profit and creator of the Aaker brand vision model, discusses what sets strategic brands apart in 2025. He emphasizes the necessity of brand relevance over mere visibility, pointing out how innovative strategies and community engagement can boost brand loyalty. Aaker highlights the evolving dynamics of brand communication, advocating for creative integration into cultural experiences. He also touches on the lasting impact of brand storytelling and corporate culture on an organization’s success.

David Aaker, Vice-Chairman of Prophet, discusses his latest book on game-changing subcategories and the disconnect between branding and strategy. He emphasizes the importance of maintaining brand identity during crises and explores the value of social benefits and brand communities. The speaker also highlights the significance of building connections and introduces humor in business as a topic of discussion.

David Aaker, expert in disruptive innovation and marketing, discusses the relevance of disruptive innovation, the power of storytelling in B2B marketing, and the importance of branding in today's rapidly changing landscape.

Renowned branding and marketing expert David Aaker discusses the importance of storytelling in building brands. He explores the transition from academia to marketing research, the changing strategies and skills in modern marketing, and shares a unique flavor story experiment. Aaker emphasizes the significance of a brand's signature story and highlights successful examples like Life Boy and Dove.