Marketing Smarts from MarketingProfs B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]
Jul 13, 2023
David Aaker, expert in disruptive innovation and marketing, discusses the relevance of disruptive innovation, the power of storytelling in B2B marketing, and the importance of branding in today's rapidly changing landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
B2B Branding, Success, and Hurdles: A Conversation with David Aaker
02:18 • 3min
Introduction to B2B Forum and Conversation with David Aaker
04:49 • 8min
Social Media as a Tool for Branding and Business Scaling
13:04 • 2min
The Power of Storytelling in B2B Marketing
14:59 • 5min
Disruptive Innovation and the Importance of Branding
19:56 • 9min