Disruptive Innovation and the Importance of Branding

The hosts discuss the relevance of disruptive innovation in today's rapidly changing landscape and highlight the importance of branding initiatives, storytelling, and social media strategy. They emphasize the need for branding talent, organizational support, and funding, and discuss successful B2B companies that have effectively used branding. The speaker shares their words of wisdom about branding and marketing, focusing on brand equity, brand pillars, effective communication, and the application of branding to strategic areas.