B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]
Marketing Smarts from MarketingProfs
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Social Media as a Tool for Branding and Business Scaling
This chapter explores the impact of social media in scaling businesses and promoting disruptive innovation. It highlights the success of Dollar Shave Club's viral video and the historical significance of word-of-mouth communication.
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