
B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]
Marketing Smarts from MarketingProfs
00:00
Introduction
This chapter explores how the digital world has enabled frequent disruptive innovation through social media, e-commerce, IoT, and AI. It emphasizes the importance of visibility and credibility for staying relevant in the marketplace.
Transcript
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