Marketing Smarts from MarketingProfs

Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.

Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they

Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.

Bestselling author Matt Treacey joins host George B. Thomas to discuss the significance of a healthy email marketing program and the stages of awareness and succession. They highlight the power of email marketing for B2B, the importance of providing value in emails, and debunk the myth of spamming customers. They also explore approaches to building a subscriber to customer email strategy and determining success in B2B email marketing.

It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your

You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to getting people on the

SEO expert Kyle Roof shares insights on optimizing website settings for SEO, unraveling SEO secrets and simplifying the process, and the strategy of optimizing for competitors' problems. He also reflects on the significance of being slightly better than competitors and immersing oneself in communities of successful individuals.

Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal i

Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attrib

Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score of practical tips and tricks f