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Marketing Smarts from MarketingProfs

Latest episodes

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Mar 28, 2024 • 47min

Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster

Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.
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Jan 11, 2024 • 32min

A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast]

Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they
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Jan 4, 2024 • 39min

Understanding Your B2B Digital Doppelgänger and AI Decision Matrix: Andrew Davis on Marketing Smarts [Podcast]

Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.
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Dec 21, 2023 • 31min

Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast]

Bestselling author Matt Treacey joins host George B. Thomas to discuss the significance of a healthy email marketing program and the stages of awareness and succession. They highlight the power of email marketing for B2B, the importance of providing value in emails, and debunk the myth of spamming customers. They also explore approaches to building a subscriber to customer email strategy and determining success in B2B email marketing.
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Dec 14, 2023 • 35min

CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts [Podcast]

It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your
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Dec 7, 2023 • 33min

Navigating the Power of B2B Communication by Getting to the Point: Steve Woodruff on Marketing Smarts [Podcast]

You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to getting people on the
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Nov 30, 2023 • 30min

Unraveling SEO Secrets for B2B Marketers: Kyle Roof on Marketing Smarts [Podcast]

SEO expert Kyle Roof shares insights on optimizing website settings for SEO, unraveling SEO secrets and simplifying the process, and the strategy of optimizing for competitors' problems. He also reflects on the significance of being slightly better than competitors and immersing oneself in communities of successful individuals.
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Nov 15, 2023 • 39min

The Power of Second Chances in B2B Marketing: Kellie Walenciak on Marketing Smarts [Podcast]

Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal i
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Nov 9, 2023 • 26min

Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]

Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attrib
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Nov 2, 2023 • 27min

Sales and Marketing Alignment Insights, Strategies, and Success Indicators: Matt Heinz on Marketing Smarts [Podcast]

Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score of practical tips and tricks f

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