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Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast]
Dec 21, 2023
Bestselling author Matt Treacey joins host George B. Thomas to discuss the significance of a healthy email marketing program and the stages of awareness and succession. They highlight the power of email marketing for B2B, the importance of providing value in emails, and debunk the myth of spamming customers. They also explore approaches to building a subscriber to customer email strategy and determining success in B2B email marketing.
30:52
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Quick takeaways
- To have an effective email marketing strategy, it is crucial to respect the subscriber relationship by avoiding spamming and providing value in every email.
- Converting subscribers into customers requires a strategic approach, starting with optimizing the traffic-to-subscribe conversion rate and implementing personalization and segmentation to enhance conversion rates.
Deep dives
Building a Strong Subscriber Relationship
To have an effective email marketing strategy, it is crucial to respect the subscriber relationship. This means avoiding spamming people and ensuring that every email provides value. From the very first email to purchase offers and promotions, the focus should be on educating, inspiring, or entertaining subscribers. By following this rule and consistently delivering valuable content, marketers can build a strong foundation for a long-term conversation with their subscribers.
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