Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast]

Bestselling author Matt Treacey joins host George B. Thomas to discuss the significance of a healthy email marketing program and the stages of awareness and succession. They highlight the power of email marketing for B2B, the importance of providing value in emails, and debunk the myth of spamming customers. They also explore approaches to building a subscriber to customer email strategy and determining success in B2B email marketing.