Marketing Smarts from MarketingProfs

Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department comm

In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's

Host George B. Thomas and guest Joey Coleman discuss employee engagement, including the elements that drive a motivated and productive workforce, ensuring your business thrives. Learn about hurdles you might encounter and how to overcome them, ensuri

Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing moments. They discuss helpful AI tools, overpersonalization, avoiding the uncanny valley, and much more.

Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintainin

Join LinkedIn ads expert AJ Wilcox for an extravaganza discussing tips for saving money on ads, advantages and disadvantages of LinkedIn compared to Facebook and Google Ads, and the importance of authentic videos. Discover the challenges faced by B2B marketers, the effectiveness of different ad formats, and the power of LinkedIn's retargeting feature. Also, learn about the increasing value of LinkedIn ads over time and how they compare to Facebook ads.

Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a ta

The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success.

Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing the way we keep track of brand sentiment, what your company needs to do to keep up, and why you should be vigilant as

Ryan Brock, an expert in pillar-based marketing, discusses the concept of pillar-based marketing and its benefits, including creating a network of interconnected content. He also explores the power of passion in marketing and the importance of considering the audience's needs. Additionally, he shares insights on measuring success and ROI in pillar-based marketing, as well as promoting the B2B Forum Conference and discussing his book on pillar-based marketing.