Marketing Smarts from MarketingProfs
LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know: AJ Wilcox on Marketing Smarts [Podcast]
Sep 21, 2023
Join LinkedIn ads expert AJ Wilcox for an extravaganza discussing tips for saving money on ads, advantages and disadvantages of LinkedIn compared to Facebook and Google Ads, and the importance of authentic videos. Discover the challenges faced by B2B marketers, the effectiveness of different ad formats, and the power of LinkedIn's retargeting feature. Also, learn about the increasing value of LinkedIn ads over time and how they compare to Facebook ads.
34:31
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Quick takeaways
- Video ads on LinkedIn are more effective than static image ads.
- Text ads on LinkedIn are cost-effective and generate a lot of impressions.
Deep dives
Utilizing Video Ads on LinkedIn
In recent years, user behavior on LinkedIn has shifted, making video ads more effective than static image ads. It is no longer necessary to invest in highly-produced videos; simply recording yourself or key team members on a phone can generate better results.
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