While considering various strategies for attracting website traffic, you might be exploring numerous possibilities, particularly those requiring paid advertising. However, I'd be willing to bet that LinkedIn Ads isn't one of the tools you're utilizing. AJ Wilcox is the host of the LinkedIn Ads Show, an expert in the field, and the owner of B2Linked, a LinkedIn Ads agency that has $150 million in ad spend under its belt. He joins the show today to discuss some of the surprising growth opportunities on the dark horse of social media platforms. Listen in as AJ shares what you need to know in order to understand LinkedIn better, whether there is anything worth exploring for your eCommerce business, and why it is the easiest platform to go viral on. We also discuss best practices for LinkedIn Ads and organic content, what you need to know about running paid ads on the platform, and some of the ways entrepreneurs of all kinds can leverage LinkedIn for their businesses. So tune in, get ready to take some notes, and prepare to elevate your LinkedIn game to a whole new level. You can find show notes and more information by clicking here: https://bit.ly/3BJomGr Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

AJ Wilcox, CEO of B2Linked, shares insights on leveraging LinkedIn ads for ABM, highlighting Thought Leader Ads for high engagement, document ads for carousel-style content, and LinkedIn's Conversions API for closed-loop attribution. He discusses starting ABM programs with a $1,000 budget, predictive audiences targeting, and potential roadblocks. Also, a beta feature allowing sales teams to integrate prospects directly into LinkedIn ads is mentioned.

Join AJ Wilcox, a seasoned LinkedIn advertising expert and host of the LinkedIn Ads Show, as he shares powerful strategies for sales teams. Discover why LinkedIn Ads can double your return on investment compared to Meta Ads. AJ emphasizes the importance of thought leadership ads, which can increase click-through rates by up to 16%. He discusses account-based marketing techniques that connect with key stakeholders and how personalized content can enhance customer engagement. Get ready to rethink your advertising approach with AJ's insights!

AJ Wilcox, a leading expert in LinkedIn Ads and founder of B2Linked, dives deep into the world of B2B marketing. He highlights the unique advantages of using LinkedIn ads and effective tactics to convert clicks into clients. Key topics include the rising popularity of Thought Leader ads, the importance of manual bidding strategies, and the latest trends in ad creatives like personal videos. Wilcox emphasizes targeted messaging and audience segmentation as crucial for maximizing ad performance and achieving better ROI.

AJ Wilcox, Founder of B2Linked, discusses leveraging LinkedIn ads for B2B growth, targeting decision-makers and generating quality leads. Learn how strategic ad campaigns on LinkedIn can help build your sales pipeline and nurture ideal prospects.