AJ Wilcox

AJ Wilcox, a leading expert in LinkedIn ads and the founder of B2Linked, shares insights on the latest LinkedIn features. He discusses how video enhancements can boost audience engagement and networking. The shift to a creator-centric platform post-Microsoft acquisition opens new avenues for marketers with tools like Canva for video content. AJ also dives into LinkedIn's updates for optimizing leads and the challenges marketers face. Discover AI-powered advertising tools and how they can streamline campaign creation for better results!

AJ Wilcox, the world's leading expert on LinkedIn ads and founder of B2Linked, shares insights into the latest LinkedIn updates and advertising strategies. He discusses advancements in ad attribution tools, which enhance ROI tracking. The integration of Microsoft Ads offers improved targeting, especially for affluent demographics. Wilcox highlights the rise of short-form videos on LinkedIn, emphasizing their role in user engagement. Lastly, he underscores the importance of blending organic and paid content for maximum impact.

In this insightful discussion, AJ Wilcox, founder of B2Linked, shares his wealth of knowledge on LinkedIn advertising after managing millions in ad spend. He highlights how LinkedIn ads differ from traditional platforms, emphasizing cost-efficiency while ensuring high-quality leads. AJ reveals his manual bidding strategy for better results and the power of microsegmentation to optimize campaigns. Furthermore, he outlines a three-stage funnel for creating effective ads, merging organic and paid strategies for holistic success.

While considering various strategies for attracting website traffic, you might be exploring numerous possibilities, particularly those requiring paid advertising. However, I'd be willing to bet that LinkedIn Ads isn't one of the tools you're utilizing. AJ Wilcox is the host of the LinkedIn Ads Show, an expert in the field, and the owner of B2Linked, a LinkedIn Ads agency that has $150 million in ad spend under its belt. He joins the show today to discuss some of the surprising growth opportunities on the dark horse of social media platforms. Listen in as AJ shares what you need to know in order to understand LinkedIn better, whether there is anything worth exploring for your eCommerce business, and why it is the easiest platform to go viral on. We also discuss best practices for LinkedIn Ads and organic content, what you need to know about running paid ads on the platform, and some of the ways entrepreneurs of all kinds can leverage LinkedIn for their businesses. So tune in, get ready to take some notes, and prepare to elevate your LinkedIn game to a whole new level. You can find show notes and more information by clicking here: https://bit.ly/3BJomGr Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

AJ Wilcox, CEO of B2Linked, shares insights on leveraging LinkedIn ads for ABM, highlighting Thought Leader Ads for high engagement, document ads for carousel-style content, and LinkedIn's Conversions API for closed-loop attribution. He discusses starting ABM programs with a $1,000 budget, predictive audiences targeting, and potential roadblocks. Also, a beta feature allowing sales teams to integrate prospects directly into LinkedIn ads is mentioned.