Motion AI Agent Podcast Why AI Ads on LinkedIn Are Crushing Meta (and Nobody’s Talking About It)
Jun 10, 2025
AJ Wilcox, CEO of B2 Linked and an expert in LinkedIn advertising, shares his insights on why AI ads on LinkedIn are outperforming those on Meta. He dives into the intricate challenges marketers face, emphasizing the importance of a human touch amid high acquisition costs. AJ discusses innovative lead generation strategies, the effectiveness of micro-segmentation, and how businesses can leverage AI for better content optimization. He urges listeners to adapt to the evolving digital landscape for improved engagement and ROI.
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LinkedIn Ads Deliver Higher ROI
- AJ Wilcox shares a client experience showing LinkedIn ads give twice the ROI of Meta despite higher cost per lead.
- LinkedIn leads need less disqualification, making it more cost-effective when fully tracked to sale.
Nurture LinkedIn Leads Patiently
- Start campaigns by targeting warm audiences like website visitors or past leads for quicker conversions.
- Prepare clients for a 3-6 month nurturing process before seeing results from LinkedIn ads.
Leverage Thought Leader Ads
- Use LinkedIn's thought leader ads promoting personal posts from company figures to get 3x more attention at 1/3 the cost.
- Share helpful tips from authoritative individuals to quickly build trust and engagement.