MarTech Podcast ™ // Marketing + Technology = Business Growth

Leverage LinkedIn Ads To Build Your Pipeline

Mar 26, 2024

AJ Wilcox, Founder of B2Linked, discusses leveraging LinkedIn ads for B2B growth, targeting decision-makers and generating quality leads. Learn how strategic ad campaigns on LinkedIn can help build your sales pipeline and nurture ideal prospects.

23:03

Episode guests

AJ Wilcox

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

LinkedIn offers robust targeting options for connecting with industry decision-makers.

Balancing warm and cold audience engagement improves lead quality and conversion rates on LinkedIn ads.

Deep dives

Leveraging LinkedIn Ads for B2B Growth

Leveraging LinkedIn ads for B2B growth involves understanding the unique platform and potential pitfalls to avoid overspending. While LinkedIn ads may have a higher Cost Per Click (CPC) compared to other platforms like meta ads, targeting on LinkedIn can provide higher quality clicks, especially for B2B companies with a higher customer lifetime value. The precise targeting options on LinkedIn, focusing on job roles and company specifics, contribute to the higher value of clicks and better lead quality than other platforms.

Introduction

2min

Maximizing B2B Marketing with LinkedIn Ads

6min

Strategies for Effective LinkedIn Ad Campaigns and Audience Engagement

3min

Maximizing Conversion Tracking and Messaging Effectiveness on LinkedIn Ads

10min

Insights on LinkedIn Ads Success and Campaign Development

4min

AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. With its extensive network of professionals and robust targeting options, LinkedIn offers a unique opportunity to connect with decision-makers in your industry. Strategically crafting and deploying LinkedIn ad campaigns helps you reach your target audience, generate quality leads, and nurture them through the sales funnel. Today, AJ discusses how you can leverage LinkedIn ads to build your pipeline.

Connect With:

Aj Wilcox: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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