Leverage LinkedIn Ads To Build Your Pipeline
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Maximizing Conversion Tracking and Messaging Effectiveness on LinkedIn Ads
This chapter explores the significance of conversion tracking on LinkedIn ads, sharing insights on view-through conversions and their impact on customer actions. The speaker recounts personal experiences with ad expenditure leading to unexpected outcomes and raises concerns about low conversion rates. Strategies for optimizing LinkedIn ads through messaging effectiveness, testing creatives, and building trust with audiences through videos are discussed.
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