The Digital Marketing Podcast

Complete Guide to LinkedIn Ads

20 snips
Mar 28, 2025
In this insightful discussion, AJ Wilcox, founder of B2Linked, shares his wealth of knowledge on LinkedIn advertising after managing millions in ad spend. He highlights how LinkedIn ads differ from traditional platforms, emphasizing cost-efficiency while ensuring high-quality leads. AJ reveals his manual bidding strategy for better results and the power of microsegmentation to optimize campaigns. Furthermore, he outlines a three-stage funnel for creating effective ads, merging organic and paid strategies for holistic success.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

LinkedIn Ads Paradox

  • LinkedIn ads cost like bottom-of-funnel ads but act like top-of-funnel ads.
  • This is crucial for setting realistic expectations and campaign structure.
ADVICE

Manual Bidding Strategy

  • Bid manually and start low, ignoring LinkedIn's recommendations.
  • Find the lowest bid that spends your entire budget without sacrificing lead quality.
ADVICE

Automated Bidding Pitfalls

  • Avoid automated bidding, especially "maximum delivery."
  • Manual bidding gives significantly more clicks for the same budget.
Get the Snipd Podcast app to discover more snips from this episode
Get the app