A lively debate unfolds as the team tackles three prominent AI tools in marketing: ChatGPT, DeepSeek, and Gemini. Listeners gain insights into the unexpected rise of DeepSeek, which impressively competes with ChatGPT's capabilities but raises privacy concerns. The hosts highlight the continuous need for marketers to acquire new skills to leverage these AI tools effectively. With discussions on the changing landscape of digital marketing and the ethical implications of AI, this episode is packed with expert takes and practical advice.

The ongoing debate about the relevance of SEO in the age of AI is back on the table. The hosts dissect how search optimization has evolved and why it's still important despite technological advancements. They introduce intriguing concepts like 'Search Everywhere Optimization,' emphasizing the need for discoverability across platforms. Additionally, the idea of 'Search Journey Optimization' highlights the necessity to guide users through their entire search experience. SEO may be changing, but it's definitely not dead!

Discover the fascinating shift in social media as brands pivot to entertaining content rather than direct promotions. Learn about the importance of proactive engagement and how interacting with audiences can boost interaction rates. The hosts tackle the ethics of trend-jacking, stressing the need for authenticity amidst growing AI tools in marketing. Emphasizing quality over quantity, they delve into the significance of storytelling and thorough research to build audience trust. Explore strategies to balance creativity with brand consistency!

Unlock the secrets to captivating email marketing with powerful subject lines! Discover how seasonal keywords can elevate your campaigns and why personalisation is key without sacrificing trust. Learn the art of invitation phrases to entice opens and the effectiveness of comparison lines for engagement. Dive into practical tools for testing your emails across devices and explore strategies to maintain integrity while re-engaging inactive subscribers. Get ready to boost your email game with creativity and tailored messaging!

Dive into 2025 with insights on essential resolutions for marketers! Discover how generative AI and innovative strategies reshape digital marketing. The hosts emphasize the importance of authenticity, warning against the allure of viral trends. They also tackle the challenges of audience engagement, prioritizing meaningful content over entertainment. With a sprinkle of humor about personal anecdotes, this conversation balances serious advice with light-hearted moments. Plus, get excited about giveaways and free sessions coming your way!

Explore the evolving digital marketing landscape of 2025, where generative AI and shifting search algorithms are game changers. Discover how quality storytelling can outshine quantity in a world flooded with AI-generated content. Learn the importance of embracing innovation and fostering a culture of continuous learning within organizations. Stay informed with actionable advice to navigate this competitive environment. Equip yourself for success as the digital landscape transforms!

Louise Crossley, a digital marketing expert, shares illuminating insights from her experience at Semrush’s inaugural conference in Amsterdam. She discusses the future of search and the challenge of content visibility, emphasizing authentic engagement in a crowded digital landscape. Louise highlights the impact of AI on marketing strategies and the necessity for brands to adapt to shifting consumer preferences. She also delves into enhancing website engagement through meaningful content and understanding customer needs for successful marketing solutions.

Jay Schwedelson, host of the #1 Marketing Podcast and founder of Outcome Media, dives into the evolving landscape of digital marketing. He emphasizes the importance of authenticity in branding and how your email database is a goldmine for engagement. Jay advocates for 'Lo-Fi' content, explaining its resonance with today’s audiences. He shares innovative strategies for virtual events and highlights the need for actionable marketing without the pressure of perfection. Gain insights that will elevate your marketing game in 2025!

If you've recently listened to our podcast about new acronym GEO, you might want to sit down for this one. In this episode of the Digital Marketing Podcast, we answer a listener's question about the connection between SEO, GEO and AEO (Answer Engine Optimisation). With search behaviour constantly changing, it's important that marketers rethink their approach to their content visibility online. If you want to know the core principles of the three optimization methods and whether conversational/answer search should impact your strategy, tune in today. Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

In this engaging conversation, Jane Hunt, CEO and Co-Founder of JBH, sheds light on the vital role of digital PR in today’s marketing landscape. She discusses how digital PR reshapes SEO and brand building through storytelling and quality backlinks. Jane contrasts traditional PR with its digital counterpart, revealing strategies to secure media coverage effectively. Listeners learn about blending SEO with digital PR for impactful campaigns, enhancing brand credibility, and using metrics to measure success. This is a must-listen for marketers looking to elevate their strategy!