The Digital Marketing Podcast

In a fast-paced roundup, the podcast dives into the latest AI developments reshaping digital marketing. ChatGPT's new tools now allow secure access to Google Drive and other platforms, enhancing AI workflows. OpenAI introduces Operator, making AI more interactive by performing tasks like posting content online. Google’s AI Mode is changing search results, while Meta's Advantage Plus campaigns show AI's edge in advertising. This conversation highlights evolving roles in marketing and the implications for future job designs.

In this episode of The Digital Marketing Podcast, Daniel, Ciaran, and Louise take a deep dive into the often-misunderstood world of keyword research - one of the most foundational yet complex elements of digital marketing. What starts as a seemingly simple task (“just pick some keywords, right?”) quickly unravels into a minefield of audience intent, brand positioning, search behaviour shifts, and the sometimes soul-crushing reality of traffic that doesn’t convert. The trio break down the full process with real-world insight, humour, and some very candid reflections on what not to do. From teaching postgraduate students at Imperial College to running real commercial SEO campaigns, Daniel shares his evolving approach to keyword strategy - highlighting how brand clarity, buyer personas, and mapping the full user journey are essential to getting keyword research right. What you’ll learn in this episode: Why volume-based keyword selection is a trap How to balance traffic, intent, and competition in your keyword choices Why middle-of-the-funnel content is often your secret weapon How to prune and optimise your existing content for better conversions The problem with vanity metrics (and what to track instead) How new AI-powered tools like Content Raptor and Keywords Everywhere are changing the game The role of search across Google, YouTube, social and even email What to look for in competitor analysis and how to use keyword clustering effectively Louise brings sharp insight into modern search behaviour and the growing importance of voice, conversational search, and featured snippets, while Ciaran opens up about years of chasing traffic volume before realising conversions are what truly count. (Spoiler: a blog about banana peels and Botox might bring in traffic—but probably not sales.) The episode ends with a step-by-step process for approaching keyword research in 2025, including content ideation, testing, SEO hooks, and how to integrate what you learn across multiple marketing channels. Key Takeaways: Keyword research isn’t about finding more keywords - it’s about finding the right ones. Strategic alignment between brand, content, and intent is critical. Most marketers overinvest in top-of-funnel traffic and neglect conversion-focused content. Updating and optimising your existing content can often move the needle more than publishing something new. A good keyword is one that drives results - not just visits. With tools, frameworks, and honest advice, this episode is your ultimate keyword research sanity-check. Whether you’re building a content strategy from scratch or refining an existing one, this is the guide you didn’t know you needed. 🎧 Listen now and get your complete step-by-step guide. You'll find all links on TargetInternet.com Show notes:   Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Join Peter Abraham, a former Econsultancy leader, and Catherine Torrance and Claire Pankhurst, co-creators of Supercharged Marketing Sprints, as they dive into agile marketing. They unveil their 5-day sprint framework that helps teams launch live, multichannel campaigns swiftly and effectively. Discover how to balance speed and strategy, create minimum viable campaigns, and cut through marketing chaos. Hear Peter's surprising journey from skepticism to success, and learn how AI can further enhance these agile practices.

The hosts dive into the revolutionary world of agentic AI, showcasing its ability to autonomously solve complex problems and create tailored content. They discuss the evolution of tools like ChatGPT and Gemini, emphasizing their role in digital marketing. Interactive tools for budget experimentation and innovative content creation are highlighted, along with the need for marketers to embrace creativity and adapt to new technologies. The discussion encourages a shift away from traditional methods towards leveraging AI for groundbreaking solutions.

Explore the evolving landscape of brand advocacy versus influencer marketing. Discover how genuine advocates can enhance brand loyalty and drive impactful engagement. Learn about the rise of online platforms like Reddit in shaping consumer perceptions. Understand the significance of authenticity in brand communication and why building personal connections matters. Practical strategies to foster advocacy without superficial incentives are shared, alongside real-life success stories from brands that nailed word-of-mouth marketing. Get ready to rethink how influence works in the digital age!

Daniel and Ciaran dive into the latest advancements in ChatGPT, showcasing its potential for digital marketing. They discuss groundbreaking features like image generation and AI-driven content creation. The duo emphasizes the importance of early adoption to stay competitive in a rapidly changing landscape. Practical examples demonstrate how generative AI can streamline marketing tasks and enhance creativity. The conversation also touches on the ethical considerations and the need for continuous adaptation in the face of technological evolution.

In this insightful discussion, AJ Wilcox, founder of B2Linked, shares his wealth of knowledge on LinkedIn advertising after managing millions in ad spend. He highlights how LinkedIn ads differ from traditional platforms, emphasizing cost-efficiency while ensuring high-quality leads. AJ reveals his manual bidding strategy for better results and the power of microsegmentation to optimize campaigns. Furthermore, he outlines a three-stage funnel for creating effective ads, merging organic and paid strategies for holistic success.

Discover the latest in AI-powered social media tools that can transform your marketing strategy. Explore how Content Raptor can boost your web traffic by optimizing existing content. The hosts delve into competitive intelligence with tools that track competitors' strategies and discuss the crucial balance between AI-generated content and maintaining originality. With insights on maximizing social media effectiveness and personal anecdotes, this lively discussion is packed with innovative techniques and special offers for savvy marketers.

A lively debate unfolds as the team tackles three prominent AI tools in marketing: ChatGPT, DeepSeek, and Gemini. Listeners gain insights into the unexpected rise of DeepSeek, which impressively competes with ChatGPT's capabilities but raises privacy concerns. The hosts highlight the continuous need for marketers to acquire new skills to leverage these AI tools effectively. With discussions on the changing landscape of digital marketing and the ethical implications of AI, this episode is packed with expert takes and practical advice.

The ongoing debate about the relevance of SEO in the age of AI is back on the table. The hosts dissect how search optimization has evolved and why it's still important despite technological advancements. They introduce intriguing concepts like 'Search Everywhere Optimization,' emphasizing the need for discoverability across platforms. Additionally, the idea of 'Search Journey Optimization' highlights the necessity to guide users through their entire search experience. SEO may be changing, but it's definitely not dead!