The Digital Marketing Podcast

Join Peter Abraham, a former Econsultancy leader, and Catherine Torrance and Claire Pankhurst, co-creators of Supercharged Marketing Sprints, as they dive into agile marketing. They unveil their 5-day sprint framework that helps teams launch live, multichannel campaigns swiftly and effectively. Discover how to balance speed and strategy, create minimum viable campaigns, and cut through marketing chaos. Hear Peter's surprising journey from skepticism to success, and learn how AI can further enhance these agile practices.

The hosts dive into the revolutionary world of agentic AI, showcasing its ability to autonomously solve complex problems and create tailored content. They discuss the evolution of tools like ChatGPT and Gemini, emphasizing their role in digital marketing. Interactive tools for budget experimentation and innovative content creation are highlighted, along with the need for marketers to embrace creativity and adapt to new technologies. The discussion encourages a shift away from traditional methods towards leveraging AI for groundbreaking solutions.

Explore the evolving landscape of brand advocacy versus influencer marketing. Discover how genuine advocates can enhance brand loyalty and drive impactful engagement. Learn about the rise of online platforms like Reddit in shaping consumer perceptions. Understand the significance of authenticity in brand communication and why building personal connections matters. Practical strategies to foster advocacy without superficial incentives are shared, alongside real-life success stories from brands that nailed word-of-mouth marketing. Get ready to rethink how influence works in the digital age!

Daniel and Ciaran dive into the latest advancements in ChatGPT, showcasing its potential for digital marketing. They discuss groundbreaking features like image generation and AI-driven content creation. The duo emphasizes the importance of early adoption to stay competitive in a rapidly changing landscape. Practical examples demonstrate how generative AI can streamline marketing tasks and enhance creativity. The conversation also touches on the ethical considerations and the need for continuous adaptation in the face of technological evolution.

In this insightful discussion, AJ Wilcox, founder of B2Linked, shares his wealth of knowledge on LinkedIn advertising after managing millions in ad spend. He highlights how LinkedIn ads differ from traditional platforms, emphasizing cost-efficiency while ensuring high-quality leads. AJ reveals his manual bidding strategy for better results and the power of microsegmentation to optimize campaigns. Furthermore, he outlines a three-stage funnel for creating effective ads, merging organic and paid strategies for holistic success.

Discover the latest in AI-powered social media tools that can transform your marketing strategy. Explore how Content Raptor can boost your web traffic by optimizing existing content. The hosts delve into competitive intelligence with tools that track competitors' strategies and discuss the crucial balance between AI-generated content and maintaining originality. With insights on maximizing social media effectiveness and personal anecdotes, this lively discussion is packed with innovative techniques and special offers for savvy marketers.

A lively debate unfolds as the team tackles three prominent AI tools in marketing: ChatGPT, DeepSeek, and Gemini. Listeners gain insights into the unexpected rise of DeepSeek, which impressively competes with ChatGPT's capabilities but raises privacy concerns. The hosts highlight the continuous need for marketers to acquire new skills to leverage these AI tools effectively. With discussions on the changing landscape of digital marketing and the ethical implications of AI, this episode is packed with expert takes and practical advice.

The ongoing debate about the relevance of SEO in the age of AI is back on the table. The hosts dissect how search optimization has evolved and why it's still important despite technological advancements. They introduce intriguing concepts like 'Search Everywhere Optimization,' emphasizing the need for discoverability across platforms. Additionally, the idea of 'Search Journey Optimization' highlights the necessity to guide users through their entire search experience. SEO may be changing, but it's definitely not dead!

Discover the fascinating shift in social media as brands pivot to entertaining content rather than direct promotions. Learn about the importance of proactive engagement and how interacting with audiences can boost interaction rates. The hosts tackle the ethics of trend-jacking, stressing the need for authenticity amidst growing AI tools in marketing. Emphasizing quality over quantity, they delve into the significance of storytelling and thorough research to build audience trust. Explore strategies to balance creativity with brand consistency!

Unlock the secrets to captivating email marketing with powerful subject lines! Discover how seasonal keywords can elevate your campaigns and why personalisation is key without sacrificing trust. Learn the art of invitation phrases to entice opens and the effectiveness of comparison lines for engagement. Dive into practical tools for testing your emails across devices and explore strategies to maintain integrity while re-engaging inactive subscribers. Get ready to boost your email game with creativity and tailored messaging!