Regenerative Marketing - The Goose That Thought it was a Chicken!
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Sep 4, 2025
Discover the transformative power of a regenerative mindset in marketing! Far from just a trend, it aims to restore and grow rather than merely sustain. Explore how AI can alleviate cognitive burdens while fueling creativity. The whimsical tale of a goose believing he’s a chicken illustrates resilience in overcoming negativity. Learn how integrating principles from permaculture can lead to smarter digital strategies and effective audience engagement. Embrace a new way of working that values adaptability and experimentation!
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Composting Workshop Sparked A Mindset Shift
Ciaran attended a composting toilet workshop at Horticulture Island and found the ethos more valuable than the technical content.
The permaculture hosts taught him to design systems that work with natural rhythms, which reframed his marketing thinking.
insights INSIGHT
Design Systems To Leverage What Already Works
Observing and designing systems to leverage natural forces produces more sustainable results than brute-force effort.
Daniel maps this to marketing: double down on what works and repurpose it into other formats for easier growth.
question_answer ANECDOTE
Nettles Turned Into High‑Value Feed
Gavin used nettles, an abundant wild plant, dried and powdered, as a nutrient-rich ingredient for feed and family meals.
He mixed nettle powder into mashed potatoes to create a high-protein, zero-waste chicken feed and turned waste into value.
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Far beyond a productivity hack or sustainability trend, the regenerative mindset offers marketers and leaders a framework to design work, creativity and impact that helps build value. You'll have to listen to find out about the Goose! Drawing from systems thinking and marketing strategy, Daniel and Ciaran challenge the “hustle at all costs” mentality and instead champion a more humane, resilient and adaptable approach to digital marketing. In This Episode: What is a Regenerative Mindset? Understand the key difference between sustainability and regeneration - why one aims to sustain the status quo and the other aims to restore, replenish, and grow. Rethinking Productivity and Growth Explore why traditional productivity models are failing marketers in the age of AI, information overload, and fragmented attention, and what to do instead. AI as a Regenerative Tool Rather than using AI to do more, faster, Daniel and Ciaran explore how AI can help reduce cognitive burden, fuel creativity, and foster experimentation when used mindfully. Designing Regenerative Marketing Systems Discover how regenerative principles, such as reciprocity, interdependence, and feedback loops, can help build more sustainable, and effective marketing strategies. Tools, Mindsets and Micro-practices From digital decluttering to reflective learning and systems thinking, the hosts share practical approaches to integrating regeneration into your professional life. Key Takeaways: Regeneration is not about working less, it’s about working in flow with better results and less burnout Marketers must go beyond campaign thinking and start designing ecosystems of value and renewal Rest, reflection and curiosity are not luxuries, they're strategic assets A regenerative mindset helps you lead through complexity and adapt with clarity The future of digital marketing isn’t just AI or data, it’s resilience, systems thinking, and human-centred creativity. 📥 Access the show notes, tools, and links at: 📩 Join the free newsletter for access to monthly live sessions:
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