Social Media Marketing Talk Show LinkedIn Updates: Video Features, Qualified Leads Optimization, LinkedIn Verification, and More
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May 5, 2025 AJ Wilcox, a leading expert in LinkedIn ads and the founder of B2Linked, shares insights on the latest LinkedIn features. He discusses how video enhancements can boost audience engagement and networking. The shift to a creator-centric platform post-Microsoft acquisition opens new avenues for marketers with tools like Canva for video content. AJ also dives into LinkedIn's updates for optimizing leads and the challenges marketers face. Discover AI-powered advertising tools and how they can streamline campaign creation for better results!
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LinkedIn Embraces Creators
- LinkedIn is evolving into a creator-friendly platform with new tools and tips for better content creation.
- They provide a mini site guiding creators through engaging post types like polls, videos, and newsletters.
Canva Integration Streamlines Ads
- LinkedIn partnered with Canva to offer video templates that integrate directly into LinkedIn Campaign Manager.
- This streamlines ad creation by allowing marketers to export content straight into their ad campaigns.
Personalize Outreach with Video DMs
- Use LinkedIn video messages in direct messages to personalize outreach and re-engage connections.
- Keep videos short due to a 20 MB limit, roughly equivalent to a couple of minutes.