Social Media Marketing Talk Show
LinkedIn Updates: Video Features, Qualified Leads Optimization, LinkedIn Verification, and More
May 5, 2025
AJ Wilcox, a leading expert in LinkedIn ads and the founder of B2Linked, shares insights on the latest LinkedIn features. He discusses how video enhancements can boost audience engagement and networking. The shift to a creator-centric platform post-Microsoft acquisition opens new avenues for marketers with tools like Canva for video content. AJ also dives into LinkedIn's updates for optimizing leads and the challenges marketers face. Discover AI-powered advertising tools and how they can streamline campaign creation for better results!
24:32
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Quick takeaways
- LinkedIn's new mini-site empowers content creators with enhanced engagement features and tools, including video templates and polls to drive interactions.
- The upgraded verification system increases credibility by allowing verified profiles to serve as trust signals across various platforms, reducing fake accounts.
Deep dives
Enhancements for LinkedIn Creators
LinkedIn has introduced a mini-site aimed at empowering content creators, offering various features to enhance user engagement. This platform provides specific post types along with guidelines and tips for optimal content creation, making it suitable for both novices and professionals. Included in these enhancements are LinkedIn video templates from Canva, which streamline the process of ad creation, enabling marketers to directly export their creative content into LinkedIn's campaign manager. Additionally, the incorporation of polls serves as a tool for boosting engagement on otherwise inactive profiles, reflecting LinkedIn's commitment to fostering a vibrant creator community.
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